Comments on: Footnoted.org: A solo investment news site gets acquired, but its founder says the web’s no sure bet

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By: WellPoint Ignites Health Care Reform Fury – Rate Hike or Pointed Statement to Blame? |

Sun, 23 May 2010 20:13:21 +0000

[...] agitation has even crept into specialist financial media. Footnoted.org – newly acquired by Morningstar – used WellCare’s [NYSE:WCG] 10-K risk statement to assert a link between premium [...]

By: To Sell a Blog, Build Your Personal Brand | Small Business Insurance Finder

To Sell a Blog, Build Your Personal Brand | Small Business Insurance Finder — Sat, 24 Apr 2010 11:46:59 +0000

[...] advertising “was never going to sustain the site,” she told Harvard University’s Nieman Journalism Lab. So she kept part of her content free and put the premium stuff (the scoops most likely to affect [...]

By: To Sell a Blog, Build Your Personal Brand | Extranet Factoring

To Sell a Blog, Build Your Personal Brand | Extranet Factoring — Tue, 02 Mar 2010 00:50:55 +0000

By: To Sell a Blog, Build Your Personal Brand- Financial Eyes & Ears

To Sell a Blog, Build Your Personal Brand- Financial Eyes & Ears — Mon, 01 Mar 2010 22:50:06 +0000

By: A Blogger’s Big Payday- Financial Eyes & Ears

A Blogger’s Big Payday- Financial Eyes & Ears — Mon, 01 Mar 2010 20:22:30 +0000

By: WellPoint Ignites Health Care Reform Fury – Rate Hike or Pointed Statement to Blame? « Alpha Found – Opinion & Analysis

Tue, 23 Feb 2010 20:56:40 +0000

[...] agitation has even crept into specialist financial media. Footnoted.org – newly acquired by Morninstar – used WellPoint’s 10-K risk statement to assert that the company’s note about [...]

By: links for 2010-02-23

links for 2010-02-23 — Tue, 23 Feb 2010 13:04:34 +0000

[...] Footnoted.org: A solo investment news site gets acquired, but its founder says the web’s no sure b… Kevin: A fascinating interview with Michelle Leder of Footnoted.org, a financial news site that was recently acquired by Morningstar. Footnoted digs through securities filings to find nuggest of interesting information. She challenges a number of assertions made about the web and journalism. She challenged Jeff Jarvis on the sustainability of the advertising only model for blogs. For entreprenuers, she says that they need a safety net and a backup plan. Excellent advice based on some experience and success. One take away for me is that if you add value to information, you've got a product that you can sell. If you don't, you'll struggle. (tags: journalism businessmodels blogging advertising) [...]

By: Footnoted founder: Quality matters « Talking Biz News

Footnoted founder: Quality matters « Talking Biz News — Mon, 22 Feb 2010 16:01:34 +0000

[...] Read more here. [...]