HOME
          
LATEST STORY
The newsonomics of MLB’s pioneering mobile experience
ABOUT                    SUBSCRIBE
Feb. 10, 2010, 10 a.m.

The Internet golden age of local policy debate

Sure, the digital age might be killing professional muckraking in local markets, and most of the spadework that becomes local news stories might still come from newspapers. But a new empirical study suggests that all the new online din isn’t crowding out serious policy debate.

Just the opposite: Startup news sites are drawing far more attention to actual local policy than newspapers, TV, or radio.

That’s my take on this study, first presented in December, of where discussions about Portland’s city government are happening online. As reported by the Portland Mercury, social media consultant Jamie Beckland dug through six months of articles and comments from a variety of local sites for uses of the words “bureau,” “city,” “government,” “agency,” or “department” in conjunction with “Portland.”

Percentage of posts or comments with direct references to Portland city government, May-Oct. 2009He found that topical local blogs ran rings around traditional media when it came to such references. The site that racked up the most posts and comments about those dry topics was bikeportland.org, a professionally reported blog for the city’s intense bicycle scene. Number two: mentalhealthportland.org, a daily filter of articles about people with mental illness and their run-ins with the law. Also in the top six: hipster hangout Blogtown PDX, hyperlocal aggregator neighborhoodnotes.com and libertarian opinionator bojack.org. (Full disclosure: I’m friendly with many of these sites’ creators.) And finally, down at #9: The Oregonian.

All told, the upstarts accounted for 72 percent of local posts and comments that met Beckland’s test, compared to 16 percent for sites he identified as “mainstream media.”

What gives?

A couple sites on Beckland’s list, it’s true, probably scored so high because they just reproduce city press releases. And it’s not as if the metro daily paper ignored City Hall, where Portland’s mayor spent the year clawing out of a sex scandal.

But that’s the rub: when legacy media like The Oregonian write about local government, they try to maximize the audience by focusing on politics and narratives. Who’s in, who’s out? Who’s lying, who’s honest? Important stuff, but it doesn’t lend itself to words like “bureau” — or to substantive coverage of how a city is actually being run. That’s because any given local-policy story only appeals to the narrow sliver of people that the policy in question affects. In the mass media, that’s not profitable content.

Startups like BikePortland are different. When topical news startups cover local government, they don’t aim to be interesting to many; they aim to be indispensable to a few. The result? A network of niche sites that spend a lot of time actually working with the nuts and bolts of whichever local policies matter most to their particular audience.

I don’t know about you, but that’s a trade I’ll take.

POSTED     Feb. 10, 2010, 10 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The newsonomics of MLB’s pioneering mobile experience
Running a sports league and running a news operation aren’t the same thing. But there are lessons to be learned from baseball’s success in navigating mobile.
Why The New York Times built a tool for crowdsourced time travel
Madison, a new tool that asks readers to help identify ads in the Times archives, is part of a new open source platform for crowdsourcing built by the company’s R&D Lab.
Opening up the archives: JSTOR wants to tie a library to the news
Its new site JSTOR Daily highlights interesting research and offers background and context on current events.
What to read next
1020
tweets
The newsonomics of the millennial moment
The new wave of news startups is aiming at a younger audience. But do legacy media companies have a chance at earning their attention?
803A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
413The new Vox daily email, explained
The company’s newsletter, Vox Sentences, enters an increasingly crowded inbox. Can concise writing and smart aggregation on the day’s news help expand their audience?
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
TBD
Outside.in
Las Vegas Sun
New West
CBS News
National Journal
GlobalPost
The Awl
Los Angeles Times
American Public Media
New York
Zonie Report