Comments on: The Newsonomics of online marketing http://www.niemanlab.org/2010/02/the-newsonomics-of-online-marketing/ A collaborative effort to figure out the future of journalism. A project of Harvard University. Sun, 12 Feb 2012 17:39:00 -0500 hourly 1 http://wordpress.org/?v=3.3.1 By: The Newsonomics of eight-percent reach » Nieman Journalism Lab http://www.niemanlab.org/2010/02/the-newsonomics-of-online-marketing/comment-page-1/#comment-208549 The Newsonomics of eight-percent reach » Nieman Journalism Lab Mon, 29 Nov 2010 15:02:19 +0000 http://www.niemanlab.org/?p=12974#comment-208549 [...] Newspapers worked the biggest local merchants for big contracts, concentrating on getting a relatively small number of checks from a small number of deep-pockets advertisers. Now, those advertisers — the likes of Best Buy, Target, and Macy’s — are increasingly going direct to their customers and using all manner of social and engagement media to find and upsell customers (“The Newsonomics of online marketing“). [...] [...] Newspapers worked the biggest local merchants for big contracts, concentrating on getting a relatively small number of checks from a small number of deep-pockets advertisers. Now, those advertisers — the likes of Best Buy, Target, and Macy’s — are increasingly going direct to their customers and using all manner of social and engagement media to find and upsell customers (“The Newsonomics of online marketing“). [...]

]]> By: Mediehusenes krise er kun lige begyndt | Digit.alt! http://www.niemanlab.org/2010/02/the-newsonomics-of-online-marketing/comment-page-1/#comment-79290 Mediehusenes krise er kun lige begyndt | Digit.alt! Fri, 19 Feb 2010 07:36:21 +0000 http://www.niemanlab.org/?p=12974#comment-79290 [...] Ken Doctor beskriver det glimrende: The goal of business, those in the news business must remind themselves, is not to support news media, but to find paying customers. For many decades, finding customers meant sending messages to the large audiences put together by daily newspapers — the biggest local mass markets — and national and local broadcasters. Newspapers sold space; broadcasters sold time, and both said to businesses: If you place the right ad, you’ll do well. All the risk was the advertisers’; the highly profitable rewards went to media. [...] [...] Ken Doctor beskriver det glimrende: The goal of business, those in the news business must remind themselves, is not to support news media, but to find paying customers. For many decades, finding customers meant sending messages to the large audiences put together by daily newspapers — the biggest local mass markets — and national and local broadcasters. Newspapers sold space; broadcasters sold time, and both said to businesses: If you place the right ad, you’ll do well. All the risk was the advertisers’; the highly profitable rewards went to media. [...]

]]> By: Fahd Altobaishi http://www.niemanlab.org/2010/02/the-newsonomics-of-online-marketing/comment-page-1/#comment-79062 Fahd Altobaishi Thu, 18 Feb 2010 19:46:20 +0000 http://www.niemanlab.org/?p=12974#comment-79062 Why is it that consumers wont pay for valuable content online? People make content that people want to watch. If the content is valuable then audiences are built. If audiences are present then valuable content can be monetized. Here are a few reasons why online is certainly the way to go today. http://blog.youcastr.com/7-reasons-you-should-be-selling-video-online Why is it that consumers wont pay for valuable content online?

People make content that people want to watch. If the content is valuable then audiences are built. If audiences are present then valuable content can be monetized.

Here are a few reasons why online is certainly the way to go today.

http://blog.youcastr.com/7-reasons-you-should-be-selling-video-online

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