Comments on: The Newsonomics of time-on-site

By: HuffPo vs. The Daily Beast: Leaning forward, leaning back « Chris Krewson

HuffPo vs. The Daily Beast: Leaning forward, leaning back « Chris Krewson — Sat, 07 May 2011 00:20:39 +0000

[...] goldmines that are photo galleries… but they’re after, likely, one thing. And then they’re gone: The average news reader spends little time on newspaper-owned sites, from a 20 minutes a month or [...]

By: Why I love live-blogging | ARGO: What to Expect?

Why I love live-blogging | ARGO: What to Expect? — Wed, 08 Dec 2010 02:11:29 +0000

[...] minutes with one of my live blogs. That’s astonishing. The average reader of NYTimes.com spends 20 minutes a month on that site. In total, CoverItLive says, my 5,500+ live-blog readers have spent the equivalent of [...]

By: Notes for discussion with #J361

Notes for discussion with #J361 — Thu, 04 Nov 2010 02:25:51 +0000

[...] Also, go read Jonathan Stray’s recent post, “Designing journalism to be used.” There are a lot of interesting ideas in there and analysis about why the average American only spends 12 minutes on a news site every month. [...]

By: Notes for discussion with #J361 | Andrew Spittle

Notes for discussion with #J361 | Andrew Spittle — Tue, 05 Oct 2010 16:24:19 +0000

By: Jonathan Stray » Designing journalism to be used

Jonathan Stray » Designing journalism to be used — Sun, 26 Sep 2010 20:33:01 +0000

[...] was referring to the following fact: Americans apparently spend 12 minutes a month on the average news site, versus seven hours per month on Facebook. [...]

By: Jonathan Stray » Why are so many important stories ignored? A post about information overload, journalism, and agency

Sun, 19 Sep 2010 07:29:59 +0000

[...] put this in perspective. Focussing on the growing online segment of this consumption, Americans apparently spend 12 minutes a month on the average news site, versus seven hours per month on Facebook. [...]

By: links for 2010-04-03 « Glenna DeRoy

links for 2010-04-03 « Glenna DeRoy — Fri, 09 Apr 2010 18:03:34 +0000

[...] The Newsonomics of time-on-site » Nieman Journalism Lab (tags: onlinejournalism businessmodels) [...]

By: Three ways Apple’s iAd might impact the news industry’s continued advertising woes » Nieman Journalism Lab

Thu, 08 Apr 2010 18:57:27 +0000

[...] of time? That’s at least a game that news orgs can compete in. As we’ve seen, news apps aren’t as engaging as they could be, and news content still isn’t a perfect match for mobile in a lot of ways. [...]

By: The future of context and the future of journalism

The future of context and the future of journalism — Tue, 16 Mar 2010 18:46:27 +0000

[...] I see a divide. Covering traditional media’s shift to digital media, I hear strategies for more content, strategies to optimise content and the production of content and ways to monetise content. Content. Content. Content. The content industries think that the recipe for digital success is to digitise and monetise content. It ignores the fact that more content is competing for a finite audience and a glut of advertising in the midst of a frail recovery. On the other side of the divide, you have digital companies that know the competition is not over content but attention. Who’s winning in the battle for attention? The average time spent reading news on local newspaper websites is 8-12 minutes a month. The average time spent on Facebook is seven hours a month. [...]

By: O usuário passa 20 minutos por mês no NYT vs 7 horas mensais no Facebook « Bruna Reader

Fri, 12 Mar 2010 21:09:50 +0000

[...] Times. Enquanto isso, o tempo que um usuário comum passa no Facebook chega a 7 horas por mês. O Nieman Journalism Lab, de Harvard, faz uma série de contas e comparações que são muito específicas e não precisam [...]

By: 20min de NYT x 7h de Facebook « Aditti Net Comm.

20min de NYT x 7h de Facebook « Aditti Net Comm. — Fri, 12 Mar 2010 20:55:08 +0000

[...] isso, o tempo que um usuário comum passa no Facebook chega a 7 horas por mês – veja aqui. O Nieman Journalism Lab, de Harvard, faz uma série de contas e comparaçoes que sao muito específicas e nao precisam ser [...]

By: É preciso fazer as contas : Ponto Media

É preciso fazer as contas : Ponto Media — Thu, 11 Mar 2010 16:15:40 +0000

[...] PARA LER: The Newsonomics of time-on-site. [...]

By: links for 2010-03-10 « Köszönjük, Emese!

links for 2010-03-10 « Köszönjük, Emese! — Wed, 10 Mar 2010 11:05:37 +0000

[...] The Newsonomics of time-on-site » Nieman Journalism Lab 40 times more time spent on social sites than on any single news site. The Times is monetizing its time on site 34 times better than Facebook. (tags: facebook nyt monetizing time-on-site) [...]

By: Zooming the news: Is Seadragon a new news interface? » Nieman Journalism Lab

Zooming the news: Is Seadragon a new news interface? » Nieman Journalism Lab — Mon, 08 Mar 2010 16:13:22 +0000

[...] photos they’ll like to look at, videos they’ll think are worth watching. One reason time-on-site is so low for news sites is that, when a story grabs someone’s interest, news sites do a bad [...]

By: links for 2010-03-05 | JoshHalliday.net

links for 2010-03-05 | JoshHalliday.net — Fri, 05 Mar 2010 21:02:19 +0000

[...] The Newsonomics of time-on-site » Nieman Journalism Lab 'arse out the numbers, and they’re quite puzzling. [...]

By: links for 2010-03-05 | Joanna Geary

links for 2010-03-05 | Joanna Geary — Fri, 05 Mar 2010 21:01:56 +0000

[...] The Newsonomics of time-on-site "If social sites, including Twitter, are a new center — Nick Negroponte’s “Daily Me” morphed — that’s a new challenge, and maybe opportunity, for the news industry. The challenge: getting the news to where the readers are hanging out, and figuring out to monetize there. The opportunity: If properly seeded in the social sites, the readers themselves do the (free) marketing and distribution of the content…" (tags: facebook journalism socialnetworking) [...]

By: Judson

Judson — Fri, 05 Mar 2010 18:28:28 +0000

Facebook (~ 400 M as far as I know)

Wow amazing! Wished i have at least 10%.

By: links for 2010-03-05

links for 2010-03-05 — Fri, 05 Mar 2010 13:04:38 +0000

[...] The Newsonomics of time-on-site » Nieman Journalism Lab Kevin: An interesting look by Ken Doctor, author of Newsonomics, writes about the time spent on Facebook versus the average time spent on news sites. The figures to take away is that the average spends 20 minutes a month on the New York Times and only 8-12 minuts on most local newspaper sites. That's for an entire month. Nielsen said that in January, users spent seven hours a month on Facebook alone. (tags: journalism news metrics facebook socialnetworking) [...]

By: Martin Langeveld

Martin Langeveld — Thu, 04 Mar 2010 21:06:35 +0000

And I should have said, $140 million in 2009, not 2010.

By: Ken Doctor

Ken Doctor — Thu, 04 Mar 2010 19:59:28 +0000

Martin: You’re right, Times’ own revenue would be less than the $342 million, leaving the multiplier still large, but in the 14X neighborhood you note. Thanks.

Adriano: You’re right that the annual revenues are global (though heavily in U.S.). Latest data I’ve found from Nielsen is about 200M worldwide uniques, so against that global number, Facebook’s number would be even lower in monetization.

Important caveats here in trying to look at revenue for U.S.-based digital companies, and global traffic. It’s always easiest for these companies to monetize home-country traffic — that’s where their base of ad knowledge/relationships is.

One other related stat: the NYT 20 million uniques stat is a US stat, with 20% of its total visits (from NYT internal numbers) coming from outside the U.S. So more visitors again, than just the U.S. #s, as with Facebook, but they don’t monetize apples-to-apples with U.S. traffic.

The disproportionate monetization pattern, though, still seem widely true.

Ken Doctor

By: Adriano Farano

Adriano Farano — Thu, 04 Mar 2010 17:23:50 +0000

Amazing!
But since I presume 1 billion $ are Facebook’s annual revenues for their world activities, then you should take into account their world users (~ 400 M as far as I know). So their monetizing capabilities are even lower!

By: Martin Langeveld

Martin Langeveld — Thu, 04 Mar 2010 17:18:22 +0000

Ken, that $342 million figure you cite as the Times’ digital revenue I believe is for the whole company, including the About group, which did $121 million. I’ve heard by the grapevine that digital revenue at the New York Times itself ran about $140 million in 2010, or $1.40 per hour spent, 14 times Facebook’s rate.