Comments on: Full screen ahead: WSJ iPad ads fuse logic of print, online

By: NYT’s Opinion Pages continue the march toward app-inspired design » Nieman Journalism Lab

Wed, 22 Sep 2010 16:35:46 +0000

[...] menuing system in an app might. Even the ING Direct ad in the upper right looks like the sort of small display ads some apps use. In some ways, this redesign more closely resembles the original NYT iPad app [...]

By: OMNT Links of the Week #15 | Old Media, New Tricks

OMNT Links of the Week #15 | Old Media, New Tricks — Fri, 09 Apr 2010 13:03:44 +0000

[...] stories were hot this week. (Obviously.) Here’s one from the Nieman Journalism Lab about some interesting ad spots on the Wall Street Journal’s iPad application, and a ValleyWag rundown of some of the different iPad news applications in the market [...]

By: JTech Weekly » Blog Archive » Episode #1 – iPad, Pay Walls and Wikileaks

Fri, 09 Apr 2010 04:37:29 +0000

[...] Nieman Lab: Full Screen Ahead: WSJ iPad Ads Fuse Logic of Print Online [...]

By: Gordon Mattey

Gordon Mattey — Thu, 08 Apr 2010 05:45:25 +0000

Why, in what you could argue is the most interactive and connected device ever created, are we mimicking advertising that was invented in the 1800′s?

We’re still focussed on letting marketers “get their message across”.

It’s a two-way, connected, interactive medium – one where we aren’t inert readers. Just because I can make a gesture like flipping a page, doesn’t mean we should create full page ads

Of course it’s really impactful. But this can be negative, it can be really annoying if the ad is irrelevant – which is highly likely.

A high impact nuisance.