Comments on: Tracking memes on their native turf: Viral anthropology at ROFLcon

By: Anonymous

Anonymous — Sat, 31 Dec 2011 09:09:00 +0000

In my opinion, mèmes knew their summit year 2007. They fell as “social networks” rised. I find it disgusting to see brands or commercials using old references nowaday. Viral doesn’t have the same taste as it used to

By: SilverSnowball

SilverSnowball — Sun, 20 Nov 2011 06:37:00 +0000

The huckster with a formula for making your brand “go viral” is the Brooklyn Bridge salesman of our time, but ROFLcon presenter Jonah Peretti isn’t your average social media “strategist.” :) http://www.silversnowballing.com

By: Todd Bowman

Todd Bowman — Tue, 13 Sep 2011 22:55:00 +0000

I would have loved to have been there. A while ago my wife actually emailed Matt and challenged him to a danceoff. He actually wrote back and obliged!

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witchcraft — Thu, 01 Sep 2011 00:54:59 +0000

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By: Biuro rachunkowe bielsko

Biuro rachunkowe bielsko — Tue, 31 May 2011 22:36:00 +0000

The huckster with a formula for making your brand “go viral” is the Brooklyn Bridge salesman of our time, but ROFLcon presenter Jonah Peretti isn’t your average social media “strategist.”

By: Michal Halka

Michal Halka — Mon, 30 May 2011 13:12:00 +0000

It’s not so easy to go viral this days. You need to be very oryginal with Your ideas, but is all about to take action and should be ok some day :)

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By: Alex Pasternack

Alex Pasternack — Mon, 18 Oct 2010 06:28:58 +0000

Better understanding how viral media works might also shed some interesting light on what exactly viral media is doing to the way we process information, news etc, and how its effecting our appetites for information, and the quality of the web food we’re eating.

Bill Wasik writes about this: http://www.niemanlab.org/2009/07/how-viral-culture-is-changing-how-we-learn-share-create-and-interact/

Also, for what it’s worth, I co=produced a documentary about ROFLCon and memeculture that might be of interest, especially the latter part, about how internet culture can ruin someone’s life:

http://www.motherboard.tv/2010/5/19/how-i-got-famous-on-the-internetz-david-after-dentist-keyboard-cat-mahir-alexey-vayner-and-more-at-roflcon

By: Caught My Eye — Hrag Vartanian

Caught My Eye — Hrag Vartanian — Sat, 08 May 2010 04:03:05 +0000

[...] Tracking memes on their native turf: Viral anthropology at ROFLcon — Nieman Journalism Lab Joanne McNeil reflects on memes and I particularly loved this line, “The huckster with a formula for making your brand ‘go viral’ is the Brooklyn Bridge salesman of our time …” and this tweet she includes about the conference is really insightful, “unlike most conferences, the audience are the experts & the panelists are outsiders. And *they* are the creators.” [...]

By: The Digest. 05.07.10. « C-MONSTER.net

The Digest. 05.07.10. « C-MONSTER.net — Fri, 07 May 2010 07:10:29 +0000

[...] McNeil has an interesting post about ROFLcon, and what makes a meme, over at [...]

By: links for 2010-05-06 - Nerdcore

links for 2010-05-06 - Nerdcore — Fri, 07 May 2010 05:04:32 +0000

[...] Tracking memes on their native turf: Viral anthropology at ROFLcon » Nieman Journalism Lab The huckster with a formula for making your brand “go viral” is the Brooklyn Bridge salesman of our time, but ROFLcon presenter Jonah Peretti isn’t your average social media “strategist.” The Huffington Post co-founder was invited to talk about the “social reproduction rank” measured at his other website, Buzzfeed. Buzzfeed’s focus is on the media that gets shared, with buttons and traffic stats on posts indicating the trajectory of these memes. There are millions of people bored at work every day, sharing links with their friends, and that “bored at work network” is bigger than the BBC, NBC, or any media outlet, Peretti explained. (tags: internet-meme Viral) [...]

By: Bill Abramovitz

Bill Abramovitz — Thu, 06 May 2010 20:22:24 +0000

If virality were formulaic or predictable, I’m almost certain that it would not be viral. Viral campaigns and memes gather momentum because they are so different and unpredictable. One way I like to start is to chuck all the predictable tools like storyboards, scripts, actors, and work more on raw ideas. My second suggestion is more beer.

By: Viral anthropology at ROFLcon | Tomorrow Museum

Viral anthropology at ROFLcon | Tomorrow Museum — Wed, 05 May 2010 17:45:30 +0000

[...] aside titled 'Viral anthropology at ROFLcon' dated 5/5/10 I’ve got a post on NiemanLab today, Tracking memes on their native turf: Viral anthropology at ROFLcon. If you missed the conference, Benjamen Walker interviewed a number of guests for WFMU’s Too [...]

By: Jonathan Stray

Jonathan Stray — Wed, 05 May 2010 17:32:37 +0000

We need to seriously consider the possibility that virality is to a large degree unpredictable. Consider the paper Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market (Science, 2006) "Hit songs, books, and movies are many times more successful than average, suggesting that ‘the best’ alternatives are qualitatively different from ‘the rest’; yet experts routinely fail to predict which products will succeed. We investigated this paradox experimentally, by creating an artificial ‘music market’ in which 14,341 participants downloaded previously unknown songs either with or without knowledge of previous participants’ choices. Increasing the strength of social influence increased both inequality and unpredictability of success. Success was also only partly determined by quality: The best songs rarely did poorly, and the worst rarely did well, but any other result was possible." Also, I'd like to say that NiemanLab is IN UR ROFLCON REPORTIN UR LULZ.