Comments on: “Smart editorial, smart readers, and smart ad solutions”: Slate makes a case for long-form on the web

By: Social media use in journalism still evolving, as new award shows : Marklives!com

Tue, 23 Aug 2011 05:02:40 +0000

[...] about online media as “news in bite-sized chunks” when long-form journalism has met with considerable success online. But that is another [...]

By: Social media use in journalism still evolving, as new award shows … | Journalism

Sat, 20 Aug 2011 04:22:08 +0000

[...] talks about online media as “news in bite-sized chunks” when long-form journalism has met with considerable success online. But that is another [...]

By: Make Your Own Media: Best of the Web – Vol. 7 | Sparksheet

Make Your Own Media: Best of the Web – Vol. 7 | Sparksheet — Mon, 06 Jun 2011 16:06:59 +0000

[...] Slate goes long-form to engage “smart” readers, writers and advertisers. [...]

By: Danegeld links to 23 July at Danegeld

Danegeld links to 23 July at Danegeld — Thu, 19 May 2011 13:10:16 +0000

[...] “Smart editorial, smart readers, and smart ad solutions”: Slate makes a case for long form on th… [...]

By: Writing Science Better « Science Writing

Writing Science Better « Science Writing — Mon, 21 Feb 2011 17:17:02 +0000

[...] stuff that’s published on the Internet doesn’t make a lot of sense. Both The New York Times and Slate.com have shown that detailed, investigative pieces are desired and read. On a certain level, we need to [...]

By: Feature-writing: a long lost art? « Journapreneur

Feature-writing: a long lost art? « Journapreneur — Tue, 01 Feb 2011 21:12:29 +0000

[...] and hyperlinks), just as they would tirelessly flick the reams of a magazine or newspaper. A great post by Megan Garber of the Nieman Lab highlights the point. In lamenting the social network-basedrise of the short form [...]

By: Richard Just on long-form journalism and online cover stories at The New Republic – Nieman Storyboard - A project of the Nieman Foundation for Journalism at Harvard

Tue, 25 Jan 2011 17:08:30 +0000

[...] more thoughts about long-form online, see a Nieman Lab piece on how Slate is approaching the issue, as well as New York Times editor Bill Keller's remarks at last year's Boston University narrative [...]

By: The year ahead in narrative: Little piggies, extraterrestrial life, and how we’ll tell each other stories in 2011 » Nieman Journalism Lab » Pushing to the Future of Journalism

Mon, 10 Jan 2011 16:31:35 +0000

[...] Fight” to introduce you to talented writers you’ve never heard of. A few places, like Slate, Frontline, and nonprofit journalism orgs, will continue their savvy commitment to carving out [...]

By: Erik Davis – Technoccult Interview | NPN – Noah Proofed News

Erik Davis – Technoccult Interview | NPN – Noah Proofed News — Wed, 05 Jan 2011 20:16:03 +0000

[...] as well as general submission to the forces of reference over reflection.” Since then, Slate has reportedly found long-form pieces on its site to be the among the most popular. Have you seen any shift back towards [...]

By: In praise of the long form

In praise of the long form — Wed, 08 Dec 2010 20:01:58 +0000

[...] Nieman Journalism Lab wrote a piece about long-form journalism a while back which looked at Slate magazine’s [...]

By: Jonathan Stray » How do we know that short stories do better online?

Jonathan Stray » How do we know that short stories do better online? — Mon, 29 Nov 2010 14:46:32 +0000

[...] stories, so he’s talking about actual story view numbers, not raw page views. Slate has also reported good traffic for their long stories. This has me wondering: where did the idea that short stories do better [...]

By: Statistics and storytelling: the grudge match? – Nieman Storyboard - A project of the Nieman Foundation for Journalism at Harvard

Fri, 19 Nov 2010 16:09:49 +0000

[...] only educate people but that they also value (check out Nieman Lab’s post from this summer about how Slate racks up visits with long-form [...]

By: Case of the Mornings | San Francisco, For the Win

Case of the Mornings | San Francisco, For the Win — Wed, 10 Nov 2010 18:42:47 +0000

[...] tl;dr [...]

By: Pants or Shorts | It's the soup…

Pants or Shorts | It's the soup… — Wed, 10 Nov 2010 17:43:59 +0000

[...] more pageviews and a deeper connection to what Plotz called the “right readers” in his interview with Nieman. He is seeking not for the mind-melting masses, but the engaged [...]

By: Patti Palmer

Patti Palmer — Wed, 10 Nov 2010 03:09:00 +0000

I have to admit: I ditched another article halfway through to read this one. Did I make it to the final sentence in this piece? I’ll never tell.

By: The six-figure fan club: How Global Post got 100,000 fans on Facebook » Nieman Journalism Lab

Fri, 05 Nov 2010 16:02:01 +0000

[...] it’s worth noting — along with Gawker and several other online brands — employs a similar logic based on branded traffic: A small group of loyal readers, the thinking goes, is worth more to [...]

By: Bianca @ Talking Writing

Bianca @ Talking Writing — Sat, 16 Oct 2010 02:46:01 +0000

Interesting post. I think some online writers underestimate the readers and our attention spans. The truth is, if it’s interesting to us and we really want to read it, we will read it – whether it’s a tweet or a 33 page article. I personally like both short posts AND longer features online, depending on my mood and available time.

By: Kindle Singles: A new potential home for in-depth news? » Nieman Journalism Lab

Kindle Singles: A new potential home for in-depth news? » Nieman Journalism Lab — Tue, 12 Oct 2010 15:28:00 +0000

[...] we try to figure out the role of long-form and narrative journalism in a web world, we can’t forget the value of context shifting. Not many people are willing to [...]

By: links for 2010-10-12 « Köszönjük, Emese!

links for 2010-10-12 « Köszönjük, Emese! — Tue, 12 Oct 2010 11:02:43 +0000

[...] “Smart editorial, smart readers, and smart ad solutions”: Slate makes a case for long-form on th… What kind of value proposition does long-form journalism represent in the digital world? Can it be monetized? Or, as behavioral economists might put it: Does long-form, you know, work? (tags: long-form article casestudy slate journalism longform future) [...]

By: “Robot Laser Sharks in Space” and Writing for the Web | A Tale of Ten Slugs

“Robot Laser Sharks in Space” and Writing for the Web | A Tale of Ten Slugs — Sun, 10 Oct 2010 01:18:10 +0000

[...] It was nice to hear that people will read longer pieces even on the web. (That’s something that I also read about Slate.com). [...]

By: …My heart’s in Accra » links for 2010-10-06

…My heart’s in Accra » links for 2010-10-06 — Wed, 06 Oct 2010 23:03:26 +0000

[...] "Smart editorial, smart readers, and smart ad solutions": Slate makes a … Slate discovers a large audience for long, in-depth features… and that writing these features is a joy of the journalists who get to produce them (tags: journalism digital future engagement longform media slate stats) [...]

By: The Technology newsbucket: Apple v patents, cracking BlackBerries, PlayBook mystery and more | Nur, was da steht

Wed, 06 Oct 2010 20:10:36 +0000

[...] a few hundred words, people start to lose attention. Conventional wisdom is a load of bollocks, as online magazine Slate neatly demonstrated with their experiments in long-form writing. Detailed, investigative pieces running to tens of thousands of words netted millions of page [...]

By: Dan

Dan — Fri, 24 Sep 2010 18:36:16 +0000

I wonder if the increased page views for longer articles occur because of article reload. From my experience, I often break longer articles into multiple reading sessions. As a result, said article often gets held open in a tab. Whenever the browser is reloaded or crashes, the page reappears. Some media web sites even reload based on a timer so that breaking news links are updates. So, I guess my question is are you actually seeing a larger number of users reading the articles or multiple views from the same readers?

By: Matt W

Matt W — Tue, 21 Sep 2010 19:46:36 +0000

@Tal Note that originally Noah’s piece was published over several days or weeks as a series of articles, so it wasn’t necessary to consume the whole 33 page thing at once.

By: Daily Data Dump – Tuesday | Gene Expression | Discover Magazine

Daily Data Dump – Tuesday | Gene Expression | Discover Magazine — Tue, 21 Sep 2010 17:17:50 +0000

[...] “Smart editorial, smart readers, and smart ad solutions”: Slate makes a case for long-form on th…. My longer posts invariably are the ones which have the “long tail” in terms of driving traffic over the years. [...]

By: Why There Can Be No Business Model for Slow News « @loisbeckett > 140

Why There Can Be No Business Model for Slow News « @loisbeckett > 140 — Thu, 16 Sep 2010 22:16:32 +0000

[...] even love it on their little phones–as editors at NYT Magazine and Slate keep saying, and saying again, even as otherwise intelligent editors continue to lament that people won’t read long [...]

By: stdout

stdout — Sat, 11 Sep 2010 13:32:22 +0000

[...] geschikt voor Belga’s en persberichten, ongeacht wat ze daar bij de Texas Tribune en bij Slate wel mogen [...]

By: Leser folk de lengre sakene på nett? « Grafa (norrøn; grave)

Leser folk de lengre sakene på nett? « Grafa (norrøn; grave) — Mon, 23 Aug 2010 09:55:22 +0000

[...] ikke hørt historien bak satsningen til den redaksjonelle ledelsen i Slate på lengre saker før denne artikkelen fra Nieman Journalism Lab i fellesferien. Det er interessant lesning om en bevisst satsning på [...]

By: Overmatter « magCulture.com/blog

Overmatter « magCulture.com/blog — Mon, 02 Aug 2010 17:13:52 +0000

[...] Nieman Labs report on Slate’s succesful experiment with long-form writing online. [...]

By: 66

66 — Mon, 02 Aug 2010 14:36:13 +0000

Newsweek is a great asset. Newsleak is a liability and liabilities get eliminated. Mix Fresca and VO and you have a cocktail called a Swale. Next thing you know it’s happy hour again, so drink up. There’s a case for drinking, so drink more beer. Make mine a cold case.