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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
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Sept. 10, 2010, 6 p.m.

Links on Twitter: Facebook time eclipses Google’s, a new book-publishing collective, Wikileaks part 2

“We hope the last year has proven that we come in peace”: @KatchesCW reflects on @CaliforniaWatch‘s first year http://nie.mn/9E9Cjz

“No book printed until it’s sold”: new collective aims to overcome inefficiencies in book publishing http://nie.mn/b9sxbK

The ad for its new iPad app manages to promote Newsday’s app and its print product at once http://nie.mn/9WJTuO

“World, meet Pixel Ping”: @ProPublica open-sources a lightweight stats tracker http://nie.mn/cFEhgH

Web users in the US now spend more time socializing on Facebook than searching on Google http://nie.mn/bKPejP

Looks like the NYT is planning a social news service http://nie.mn/9uQ6Hu

Wikileaks readies another round of war documents http://nie.mn/dxABPD

Apple’s changes to app development rules could be a boost to mobile advertising http://nie.mn/9DglSS

 
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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
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Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
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