HOME
          
LATEST STORY
Newsonomics: The Financial Times triples its profits and swaps champagne flutes for martini glasses
ABOUT                    SUBSCRIBE
Sept. 22, 2010, 12:30 p.m.

NYT’s Opinion Pages continue the march toward app-inspired design

Above is a screenshot of The New York Times’ opinion section, whose redesign went live a few hours ago. Looks sharp, doesn’t it? It also looks like it’s itching to be put into a different context:

The web redesign looks an awful lot like an iPad app: stories set into big touchable-looking blocks; non-standard web typography; more white space and more room for graphics than 99 percent of newspaper websites offer. And below the area in the screenshot above, the selector for moving between different Times columnists is all done in Ajax, so each click seamlessly shifts between content, much as a nice menuing system in an app might. Even the ING Direct ad in the upper right looks like the sort of small display ads some apps use. In some ways, this redesign more closely resembles the original NYT iPad app previewed in January than does the app the Times eventually shipped.

The redesign is limited to the Opinion front door; the actual story pages are unchanged. But this is the strongest sign yet that the design motifs news organizations are using in app development are bleeding back into the web, as I’d predicted back in April. Twitter’s recent redesign, of course, had a similar app-to-web feel.

Part of this design trend is driven by technology: more people using modern browsers that can handle Ajax; faster connections for big graphics and larger page sizes; the arrival of Typekit as a de facto standard for non-standard fonts. But I think it’s also driven by the desire to present easier navigation choices for readers and the sort of graphical class that lets you stand apart from the increasingly info-cluttered corners of the web. (Compare the Times’ new opinion page to, say, its politics page.)

I think this is important in ways that aren’t just about aesthetics. Simpler, bolder design also helps news organizations push back against the notion that the web demands more more more — more stories, more updates, more exhausted reporters. In the comments to Nikki Usher’s post on the “hamster wheel” a few days ago, a few of us had a mini-discussion on the subject. After C.W. Anderson described “the ‘needs’ of the internet” as “bottomless needs,” I said:

I’d just like to put a signpost in the ground for the argument that the needs of the Internet are not “bottomless needs.” There is not a single human being who consumes everything The New York Times produces online in a given day — or even the amount that The Dallas Morning News, or The Toledo Blade, or The Podunk Gazette produce. (Okay, maybe The Podunk Gazette.) Aren’t there any number of successful online content businesses built around strong but not overwhelming-in-quantity content?

I have no data to prove this, but I think there’s a chart to be drawn somewhere that features both quantity of content output and loyalty of audience, and I don’t think they line up 1:1. I don’t think the hamster-wheel model makes a lot of business sense for even a lot of online news outlets, whatever journalism sense it may make.

The hamster-wheel urge to produce more more more is happening at the same time that audiences are feeling more overwhelmed than ever with information. There aren’t many Americans who, at day’s end, lament: “Man, I just wish I’d had access to more content today.” There’s a role to be filled by providing simplicity, a more limited universe of choices, and information underload.

I’ve called it before a New Urbanism for news, and I think designs like this are a step in that direction.

POSTED     Sept. 22, 2010, 12:30 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: The Financial Times triples its profits and swaps champagne flutes for martini glasses
The FT is a leader in crossing over from print — digital subscribers now make up 70 percent of its paying audience, a number that keeps growing.
A farewell to #content: Optimism, worries, and a belief in great work
A few thoughts on the state of media (and meta-media) from our departing staff writer.
On convening a community: An excerpt from Jake Batsell’s new book on engaged journalism
“An engaged journalist’s role in the 21st century is not only to inform but to bring readers directly into the conversation.”
What to read next
789
tweets
Snapchat’s new Discover feature could be a significant moment in the evolution of mobile news
By putting mobile-native news adjacent to messages from friends, Snapchat could be helping create part of the low-friction news experience many want and need.
750Snapchat stories: Here’s how 6 news orgs are thinking about the chat app
From live events to behind-the-scenes tours, The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge tell us how they’re approaching Snapchat.
714Here’s how the BBC, disrupted by technology and new habits, is thinking about its future
The British broadcaster released a new report looking at the future of news as it looks toward its royal charter renewal in 2017.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Apple
Tampa Bay Times
O Globo
Poynter Institute
Newsday
MinnPost
Associated Press
Forbes
The Daily Voice
Backfence
Voice of San Diego
PubliCola