HOME
          
LATEST STORY
Open-mic journalism: How The Arizona Republic found success with storytelling events
ABOUT                    SUBSCRIBE
Sept. 22, 2010, 12:30 p.m.

NYT’s Opinion Pages continue the march toward app-inspired design

Above is a screenshot of The New York Times’ opinion section, whose redesign went live a few hours ago. Looks sharp, doesn’t it? It also looks like it’s itching to be put into a different context:

The web redesign looks an awful lot like an iPad app: stories set into big touchable-looking blocks; non-standard web typography; more white space and more room for graphics than 99 percent of newspaper websites offer. And below the area in the screenshot above, the selector for moving between different Times columnists is all done in Ajax, so each click seamlessly shifts between content, much as a nice menuing system in an app might. Even the ING Direct ad in the upper right looks like the sort of small display ads some apps use. In some ways, this redesign more closely resembles the original NYT iPad app previewed in January than does the app the Times eventually shipped.

The redesign is limited to the Opinion front door; the actual story pages are unchanged. But this is the strongest sign yet that the design motifs news organizations are using in app development are bleeding back into the web, as I’d predicted back in April. Twitter’s recent redesign, of course, had a similar app-to-web feel.

Part of this design trend is driven by technology: more people using modern browsers that can handle Ajax; faster connections for big graphics and larger page sizes; the arrival of Typekit as a de facto standard for non-standard fonts. But I think it’s also driven by the desire to present easier navigation choices for readers and the sort of graphical class that lets you stand apart from the increasingly info-cluttered corners of the web. (Compare the Times’ new opinion page to, say, its politics page.)

I think this is important in ways that aren’t just about aesthetics. Simpler, bolder design also helps news organizations push back against the notion that the web demands more more more — more stories, more updates, more exhausted reporters. In the comments to Nikki Usher’s post on the “hamster wheel” a few days ago, a few of us had a mini-discussion on the subject. After C.W. Anderson described “the ‘needs’ of the internet” as “bottomless needs,” I said:

I’d just like to put a signpost in the ground for the argument that the needs of the Internet are not “bottomless needs.” There is not a single human being who consumes everything The New York Times produces online in a given day — or even the amount that The Dallas Morning News, or The Toledo Blade, or The Podunk Gazette produce. (Okay, maybe The Podunk Gazette.) Aren’t there any number of successful online content businesses built around strong but not overwhelming-in-quantity content?

I have no data to prove this, but I think there’s a chart to be drawn somewhere that features both quantity of content output and loyalty of audience, and I don’t think they line up 1:1. I don’t think the hamster-wheel model makes a lot of business sense for even a lot of online news outlets, whatever journalism sense it may make.

The hamster-wheel urge to produce more more more is happening at the same time that audiences are feeling more overwhelmed than ever with information. There aren’t many Americans who, at day’s end, lament: “Man, I just wish I’d had access to more content today.” There’s a role to be filled by providing simplicity, a more limited universe of choices, and information underload.

I’ve called it before a New Urbanism for news, and I think designs like this are a step in that direction.

POSTED     Sept. 22, 2010, 12:30 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Open-mic journalism: How The Arizona Republic found success with storytelling events
The four-year-old program has helped boost the newspaper’s events business and helped strengthen relationships with the community through nights of storytelling.
Newsonomics: Buying Yelp — and making it the next core of the local news and information business
The pricetag would be high, but it might be worth it to reassemble one part of the old newspaper bundle — tying together local news and local services.
Crossing the streams: Why competing publications are deciding to team up on podcasts
Low financial risk and a desire for word-of-mouth sharing have led news sites to collaborate, sharing audience and infrastructure.
What to read next
953
tweets
The State of the News Media 2015: Newspapers ↓, smartphones ↑
The annual omnibus report from Pew outlines a story of continued trends more than radical change.
561The Upshot uses geolocation to push readers deeper into data
The New York Times story changes its text depending on where you’re reading it: “It’s a fine line between a smarter default and being creepy.”
422Knight Foundation invests $1 million in creator-driven podcast collective Radiotopia
The money will help PRX’s collective of public media-minded shows develop sustainable business models and expand with new shows and producers.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Frontline
Foreign Policy
Groupon
NewsTilt
NPR
Tampa Bay Times
Byliner
The Tyee
Newser
Lens
Drudge Report
Tribune Publishing