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Filler killers
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Dec. 22, 2010, 3 p.m.

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Filler killers
“Reach is down for most publishers already (a cursory look at CrowdTangle will illustrate this clearly), and eventually, we’re all going to break up with Facebook — or at least cool things off a little bit.”
Newspapers have to be good enough for readers to pay for
“Those still putting digital advertising ahead of paid digital subscriptions are in danger of extinction.”
Stop talking trash about young people
“As with all things media these days, the fate of the space is decided on the platform level. And as with all things media these days, the rest of us have to figure out ways to avoid the falling debris.”