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Newsonomics: Our Peggy Lee moment: Is that all there is to reader revenue?
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Jan. 24, 2011, 2 p.m.

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Newsonomics: Our Peggy Lee moment: Is that all there is to reader revenue?
Will more than 2 percent of digital readers ever pay for news? “There is a whole universe living between ads and subscriptions.”
Newsonomics: Tony Haile wants to build the TSA Pre✓ for how we consume news
His new startup Scroll aims to target readers who are engaged but not willing to sign up for a dozen digital subscriptions across their favorite sites. “Publishers have to make more money from this than they would have from advertising. Which, thankfully, is increasingly easy to do.”
With Old Town Media, three former Politico execs want to help publishers figure out the future
The company is a little difficult to describe, but its mission is less so: to help a wide variety of news organizations develop new ideas, be more efficient, and build new ways to stay in business.