HOME
          
LATEST STORY
The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
ABOUT                    SUBSCRIBE
Feb. 28, 2011, 7:30 p.m.

Punk’s not dead, it’s just tweeting: Dan Sinker, @MayorEmanuel, and the punk power of basic tools

Perhaps the greatest piece of Twitter performance we’ve seen — up past Dan Baum recounting his New Yorker firing, or last year’s in-real-time reenactment of Ferris Bueller’s Day Off — came to a close a week ago when @MayorEmanuel fell silent after a brief but profanity-stuffed spree as the most fun place on Twitter. Tim Carmody best explains the genius of @MayorEmanuel — a fake version of former White House chief of staff Rahm Emanuel, sprinting bull-headed toward election as Chicago’s mayor — over at Snarkmarket, here and here. (Be sure to read that second link to experience the glorious metafiction payoff.)

At The Atlantic, Alexis Madrigal has a great long piece on @MayorEmanuel and reveals for the first time the man behind the expletives: Dan Sinker, founder of the great zine Punk Planet and a professor at Columbia College Chicago.

Alexis’ piece hits at part of the punk ethos underlying @MayorEmanuel:

Sinker described the punk rock mindset in his introduction to a 2001 book that collected interviews from the zine. “[Punk] is about looking at the world around you and asking, ‘Why are things as fucked up as they are?'” he wrote. “And then it’s about looking inwards at yourself and asking, “Why aren’t I doing anything about this?”

But punk is also about the tools you end up doing that “anything” with. The promise of punk is that you don’t need anything fancy to do something great. You don’t need to be Jimmy Page or Steve F’in Howe to play guitar; you just need three chords. You don’t need fancy technique to be an artist; stencils and spray paint will work. And you don’t need a desk in a newsroom to be a journalist; the Xerox machines at your copy shop will do.

And that brings me to the above video, which was shot by ex-Lab writer Ted Delaney in 2009. In it, Sinker almost gives a two-year-ahead preview of what would become @MayorEmanuel, not to mention a great piece of advice for the future of journalism: Use simple tools and platforms, then breathe life into them. Don’t accept that something basic can’t be used to create something beautiful and creative.

Even something as basic as a box that only takes 140 characters. Or, to take one of Sinker’s other projects, a simple web-based way to tell stories for cell phones.

May that slogan be pasted (hell, maybe spray-painted) on the walls of every news organization where creative ideas get lost in meetings and committees and Gantt charts. It sums up just about everything good about the DIY web, and it’s a spirit — innovation with simple tools and a little human creativity — that can lead a simple Twitter account to become something beautiful.

Here’s a transcript:

One of the things that I really try to emphasize to students is this idea that the tools that exist now are so simple. You know — I actually refer to it as we’re in this magic moment. Because the tools are so easy, but the people making hiring decisions, the people making purchasing decisions — they don’t actually know that yet.

And so we’re able to really demonstrate these incredible skills and these hugely robust websites that didn’t actually take a lot of work — right? In terms of effort to get it to screen. But it looks — I mean, we look like magicians.

This stuff is so easy, and so you can teach at a level that you couldn’t have done five years ago, you know — or even two years ago, one year ago sometimes — where you don’t have to teach them the heavy lifting. Instead you can show them, “Hey, look at this, you can do a couple of little modifications, you can copy this code out, you can paste it in, and suddenly you have amazing functionality, for no effort.”

And so instead what you can do is think about, “What can I do with this?” You know, you’re no longer having to teach “this is how it works” — you can jump to the great part, which is, “What can I do with this that would be amazing? What can I do with this that would enable me to bring meaning and content and create something lasting into the world?” And that’s great.

Photo of Sinker by Daniel X. O’Neil used under a Creative Commons license.

POSTED     Feb. 28, 2011, 7:30 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
Why Storyful is expanding its business to work with brands
It’s one element of a broader expansion for the social news agency, which is also growing its product team and working on improving its core trend-detection technology.
An ad blocker for tragedies: How news sites handle content around sensitive stories
For stories like the Germanwings plane crash, The New York Times and many other publishers flip a switch to remove ads to avoid unwanted connections.
What to read next
2481
tweets
Millennials say keeping up with the news is important to them — but good luck getting them to pay for it
The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
926The next stage in the battle for our attention: Our wrists
News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
792A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Associated Press
American Public Media
Groupon
Grist
Tucson Citizen
Press+
Poynter Institute
Forbes
Placeblogger
Kickstarter
Mashable
Animal Político