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Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads
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March 22, 2011, 4 p.m.

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Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads
Branded podcasts want to break out of the traditional intrusive model of advertising: “There are no interruptions for two or three minutes in the middle of a story. There are no top and tail ad breaks. There are no coupon codes.”
Hot Pod: What should an on-demand news podcast look like?
Plus: Remixing podcast talent to build new shows, Google prepares to enter the market in a big way, and how to avoid “radiosplaining.”
Newsonomics: The New York Times restarts its new-product model, in Spanish
After a few expensive misfires, the Times is building new products on a smaller, more targeted scale.
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A big update moves NPR One yet another step in the direction of becoming a one-stop shop for all audio content, from local newscasts to podcasts outside the NPR world.
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“Virtually every hire should be part of a long-range master plan of journalistic excellence.”
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“We’re trying to touch people just through sound, in a really profound way.”
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