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Newsonomics: BuzzFeed and The New York Times play Facebook’s ubiquity game
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July 25, 2011, 6 p.m.

Links on Twitter: Digital ad revenue up at The Atlantic, Times Open returns and The Awl gets a new publisher

PSA: NPR is looking for a supervising editor for digital news http://nie.mn/qtgbDh »

The @Awl has a new publisher, @JohnShankman, and is looking for office space in Manhattan http://nie.mn/qpeqaO »

Developers everywhere take note: NYT’s Times Open is back this fall http://nie.mn/qxNIA3 »

Why it’s time for book publishers to think like start-ups http://nie.mn/nQOaoV »

Reuter’s @AntDerosa says he’s taking a break on Tumblr because of its instability http://nie.mn/qEcCLL »

Digital ad revenue at The Atlantic is up 42 percent over this time last year http://nie.mn/rbsIYh »

The WSJ’s Mark Schoofs is ProPublica’s newest senior editor http://nie.mn/mQy4bU »

Lucky is building a fashion blog network and directing ad dollars to contributors http://nie.mn/qJNf2W »

Want to be a longshot? Tips on how to get a submission into @Longshotmag, which goes live Friday http://nie.mn/nvCsJy »

Better know a Murdoch: Slate and Longform.org showcase the best profiles of Rupert Murdoch http://nie.mn/r33YEA »

Bill Keller plans to pack up his NYT magazine column and head to the op-ed pages http://nie.mn/oWjwru »

Flipboard is rolling out an ad program, beginning with ads in The New Yorker http://nie.mn/rmM0rZ »

 
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Newsonomics: BuzzFeed and The New York Times play Facebook’s ubiquity game
The ubiquity game has different rules for digital startups than for legacy businesses. But for both, figuring out the right relationship with Facebook is key to their audience strategies.
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Our startup correspondent, building Worldcrunch in Paris, on the thinking behind its operation’s pivot: “The smart brands know they’ll lose your attention if they use this new publishing power simply to push their merchandise.”
How a hobby foreign affairs blog became a paywalled news destination — and a business
World Politics Review has grown from one man’s side project to a small news operation supported by a niche paywall.
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News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
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Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
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