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July 25, 2011, 6 p.m.

Links on Twitter: Digital ad revenue up at The Atlantic, Times Open returns and The Awl gets a new publisher

PSA: NPR is looking for a supervising editor for digital news http://nie.mn/qtgbDh »

The @Awl has a new publisher, @JohnShankman, and is looking for office space in Manhattan http://nie.mn/qpeqaO »

Developers everywhere take note: NYT’s Times Open is back this fall http://nie.mn/qxNIA3 »

Why it’s time for book publishers to think like start-ups http://nie.mn/nQOaoV »

Reuter’s @AntDerosa says he’s taking a break on Tumblr because of its instability http://nie.mn/qEcCLL »

Digital ad revenue at The Atlantic is up 42 percent over this time last year http://nie.mn/rbsIYh »

The WSJ’s Mark Schoofs is ProPublica’s newest senior editor http://nie.mn/mQy4bU »

Lucky is building a fashion blog network and directing ad dollars to contributors http://nie.mn/qJNf2W »

Want to be a longshot? Tips on how to get a submission into @Longshotmag, which goes live Friday http://nie.mn/nvCsJy »

Better know a Murdoch: Slate and Longform.org showcase the best profiles of Rupert Murdoch http://nie.mn/r33YEA »

Bill Keller plans to pack up his NYT magazine column and head to the op-ed pages http://nie.mn/oWjwru »

Flipboard is rolling out an ad program, beginning with ads in The New Yorker http://nie.mn/rmM0rZ »

 
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Feeds will open up to new user-determined filters
“After this year’s fake news and Russian micro-targeting fiascos, Facebook and others will be forced to loosen their grip over our algorithmically determined timelines to other alternatives if they want to keep our attention.”
Publishing less to give readers more
“When something happens, we write a story. When something else happens, we write a new story. News event? New story! New developments? New story! New responses? New story!”
Publishers seek ad dollar alternatives
“Next year, I predict many more publishers will push to establish business models with which, as one executive at a national publication recently put it during my research for the Tow Center’s Platforms and Publishers project, ‘you can kind of give the finger to the platforms.'”