HOME
          
LATEST STORY
The newsonomics of MLB’s pioneering mobile experience
ABOUT                    SUBSCRIBE
Oct. 19, 2011, 10 a.m.

Bostonist is shuttered as the Gothamist network looks to grow

Publisher Jake Dobkin said its traffic levels were low compared to the rest of the Gothamist sites and that the network’s largest cities perform best.

Despite shuttering Bostonist earlier this month, Jake Dobkin said his Gothamist network of sites is growing.

Bostonist failed to gain traction after more than six years on the web, he said, bringing in only about 1 percent of total Gothamist network traffic over the past six months. Editor Matthew Gannon announced the end on Oct. 7: “At least we outlasted the 2011 Red Sox.”

In an email, Dobkin told me the demise of Bostonist (and, earlier this year, Phillyist) is a pruning. “We call it a hiatus,” he said, “because we might return to the cities once we could afford to operate them the way we do in NYC, with multiple full time editors.”

Network-wide, unique visitors are up about 40 percent year-over-year, and revenue up about 50 percent, Dobkin said. According to Quantcast data, the Gothamist network attracted 3.2 million unique visitors per month, on average, over the past 12 months.

“Continuing that kind of growth requires focusing on what we do well. And what we do well seems to be the larger cities — NYC, LA, SF, CHI, and DC,” he said. “We’ve been hiring a lot of staff in those five (we’ve doubled in size the last 12 months), and we plan to continue doing that through 2012. We’d also like to expand the sales team from NYC, where the sales team is based, to also having local reps in each city.” Dobkin did not want to go into more detail about money but said he and co-founder Jen Chung fund the enterprise themselves.

For a city so large, Boston is woefully underserved by local news blogs. The most popular is Adam Gaffin’s independent Universal Hub. There are a few smaller sites. And WBUR’s Hubbub (my own failure, from when I worked at WBUR), folded in August. That’s about it.

Dobkin described smaller sites in Austin and Seattle as ongoing experiments. Gothamist’s foreign sites — in Toronto, London, and Shanghai — are independent spinoffs. Last year, Gothamist appeared set to be acquired by Cablevision, but the deal fell apart a few months later.

POSTED     Oct. 19, 2011, 10 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The newsonomics of MLB’s pioneering mobile experience
Running a sports league and running a news operation aren’t the same thing. But there are lessons to be learned from baseball’s success in navigating mobile.
Why The New York Times built a tool for crowdsourced time travel
Madison, a new tool that asks readers to help identify ads in the Times archives, is part of a new open source platform for crowdsourcing built by the company’s R&D Lab.
Opening up the archives: JSTOR wants to tie a library to the news
Its new site JSTOR Daily highlights interesting research and offers background and context on current events.
What to read next
1020
tweets
The newsonomics of the millennial moment
The new wave of news startups is aiming at a younger audience. But do legacy media companies have a chance at earning their attention?
803A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
413The new Vox daily email, explained
The company’s newsletter, Vox Sentences, enters an increasingly crowded inbox. Can concise writing and smart aggregation on the day’s news help expand their audience?
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Publish2
SF Appeal
Placeblogger
West Seattle Blog
MSNBC
Bloomberg
Public Radio International
Suck.com
Sports Illustrated
Upworthy
ProPublica
Plaza Pública