Nieman Foundation at Harvard
HOME
          
LATEST STORY
With a scripted daily comedy news show, Mic looks to add a little late night TV to the social video mold
ABOUT                    SUBSCRIBE
Dec. 30, 2011, 11 a.m.

Alfred Hermida: 2012 will be the year social media gets boring

…And that’s when social media will also get really interesting.
Editor’s Note: We’re wrapping up 2011 by asking some of the smartest people in journalism what the new year will bring.

Here’s news pioneer Alfred Hermida, a founder of BBCnews.com and currently an associate professor at the University of British Columbia School of Journalism.

I am always hesitant to make predictions, but 2012 may just the year that social media starts to get boring. And this is a good thing.

Bear with me while I explain. Social media is largely still seen as a new, shiny entrant into the world of media.

As with all new communication technologies, there are those who argue social media is changing everything, creating a more open and democratic media space. Others take a diametrically opposed viewpoint. For them, social media just offers new ways to do old things.

Both are right and wrong at the same time. There is no doubt that social media technologies do offer new affordances, creating an open, networked, and distributed media ecosystem at odds with the one-way, broadcast model of mass media that dominated the 20th century.

At the same time, history shows us how dominant institutions, be they governments or media conglomerates, appropriate new technologies and cancel out some of their innovative potential.

The problem is how we frame new technologies. There is always a degree of hype that greets a new technology; we’ve seen it in talk of Twitter revolutions and Facebook uprisings.

Initially we are enchanted by the novelty of what these tools and services enable us to do: upload funny videos, post updates of our lunch, and share links to worthy articles.

Technologies reach their full potential when we forgot about the novelty. Instead they become boring and blend into the background. How often do we think about the technology behind the telephone, or the television set in our living room?

With any luck, this is what will happen with social media. Social media tools and services will be so ingrained within our everyday experiences that we forget that they are such recent developments.

Essentially, the technology will become invisible as we shape it to meet our political, social, and cultural needs.

Mediated sociability will be with us at all times, no matter what we are doing. Arguably, for younger adults, this is already happening. Facebook is part of their lives, just like the telephone is simply there.

For journalists, what this means is that social media will become part of everyday routines. Facebook or Twitter won’t be simply add-ons, but an inherent component of the media environment for journalists.

POSTED     Dec. 30, 2011, 11 a.m.
PART OF A SERIES     Predictions for Journalism 2012
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
With a scripted daily comedy news show, Mic looks to add a little late night TV to the social video mold
“We don’t just present a bunch of headlines and say what we think. Our videos are chock-full of facts and research.”
Hoping to redefine “trade publication,” Digiday launches Glossy, a vertical to cover disruption in fashion
“I hate the term ‘trade publication,’ because it implies being a boring cheerleader for the industry.”
The Wall Street Journal website — paywalled from the very beginning — turns 20 years old today
“From the very beginning it was very clear we needed to cover all the same concerns and sensibilities of the print Journal even though we were online and even though we were a young staff.”
What to read next
0
tweets
How Atlas Obscura helps its web audience discover the real world
Events like its upcoming Obscura Day are meant to help the site’s digital readers discover places they previously only read about.
0Inspired by “independent YouTubers,” wary of cable, Vox.com takes its explainer mission to video
“I made one rule starting out: No desks.”
0You can now get personalized Breaking News alerts on Slack
The NBC-owned company’s new Slack bot lets you follow more than 90,000 topics.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
The Bay Citizen
McClatchy
WikiLeaks
The Daily Beast
Mother Jones
Arizona Guardian
California Watch
Lens
Groupon
Franklin Center
Voice Media Group
Yahoo