HOME
          
LATEST STORY
Where you get your news depends on where you stand on the issues
ABOUT                    SUBSCRIBE
Dec. 31, 2011, 2 p.m.

Keli Goff: 2012 will be a golden age of minority-focused media

Voices that would not have been widely read or heard just years ago are now helping to define mainstream conversations.
Editor’s Note: We’re wrapping up 2011 by asking some of the smartest people in journalism what the new year will bring.

Next up is Keli Goff, author, political commentator, and contributing editor at Loop21.com.

Though the last few years in media have been described in doomsday terms, we will likely look back on this time, and particularly the coming year, as the golden age of minority-focused media.

While mainstream media institutions have struggled to stay relevant and stay afloat, in their demise many of the walls that kept the less connected and less privileged out of media have begun to fall. There are many who would argue that those walls were essential to keeping media credible and honest. I would argue that those walls kept many diverse voices, in terms of both race and class, from being heard by wider audiences.

But thanks to the end of the reign of mainstream print media as the defining journalistic institution, the rise of the Internet as the predominant source of news and information, and the proliferation of blogs, more voices that would not have been widely read or heard just years ago are helping to define mainstream conversations.

The election of President Obama only increased the role that online minority media vehicles such as The Root, The Grio, NewsOne, Loop21.com, BET Online, Huffington Post Black Voices, and others have played in reaching audiences that for a long time felt ignored by mainstream outlets. With another presidential election looming, these outlets will continue to grow in both audience and relevance, and we will see more of them, as well as more focus on them, in 2012.

POSTED     Dec. 31, 2011, 2 p.m.
PART OF A SERIES     Predictions for Journalism 2012
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Where you get your news depends on where you stand on the issues
A new study by the Pew Research Center examines how Americans’ news consumption habits correlate with where they fall on the political spectrum.
Light everywhere: The California Civic Data Coalition wants to make public datasets easier to crunch
Journalists from rival outlets are pursuing the dream of “pluggable data,” partnering to build open-source tools to analyze California campaign finance and lobbying data.
Ebola Deeply builds on the lessons of single-subject news sites: A news operation with an expiration date
Following the blueprint of Syria Deeply, the new Ebola-focused site hopes to deliver context and coherence in covering the spread and treatment of the virus.
What to read next
1020
tweets
The newsonomics of the millennial moment
The new wave of news startups is aiming at a younger audience. But do legacy media companies have a chance at earning their attention?
803A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
537Watching what happens: The New York Times is making a front-page bet on real-time aggregation
A new homepage feature called “Watching” offers readers a feed of headlines, tweets, and multimedia from around the web.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Politico
Quora
Detroit Free Press and Detroit News
Bloomberg
Charlottesville Tomorrow
Circa
The Ann Arbor Chronicle
Fwix
Craigslist
Forbes
Chicago News Cooperative
Kaiser Health News