HOME
          
LATEST STORY
Newsonomics: Tribune Publishing is busy playing catch-up
ABOUT                    SUBSCRIBE
Jan. 13, 2012, 11 a.m.

Craig Newmark: Fact-checking should be part of how news organizations earn trust

The Craigslist founder argues that even though fact checking can be time-consuming and expensive, it’s worth the investment.

Okay, I’m not in the news business, and I’m not going to tell anyone how to do their job. However, it’d be good to have news reporting that I could trust again, and there’s evidence that fact checking is an idea whose time has come.

This results from smart people making smart observations, at two recent conferences about fact checking, one run by Jeff Jarvis at CUNY (with me involved) and a more recent one at the New America Foundation. I’ve surfaced the issue further by carefully circulating a prior version of this paper.

Restoring trust to the new business via fact checking might be an idea whose time has come. It won’t be easy, but we need to try.

Fact checking is difficult, time consuming, and expensive, and it’s difficult to make that work in current newsrooms. There are Wall Street-required profit margins, and the intensity of the 24×7 news cycle. The lack of fact checking becomes obvious even to guys like me who aren’t real smart.

It’s worse when, say, a cable news reporter interviews a public figure, and that figure openly lies, and the reporter is visibly conflicted but can’t challenge the public figure. That’s what Jon Stewart calls the “CNN leaves it there” problem, which may have become the norm. When such interviews are run again and quoted, that reinforces the lie, and that’s real bad for the country.

Turns out that The New York Times just asked “Should The Times Be a Truth Vigilante?” That’s a much more pointed version of the question I’ve previously posed. The comments are overwhelming, like “isn’t that what journalists do?” and the more succinct “duh.”

For sure, there are news professionals trying to address the problem, like the folks at Politifact and Factcheck.org. We also see great potential at American Public Media’s Public Insight Network; with training in fact checking, their engaged specialist citizens might become a very effective citizen fact-checking network. (This list is far from complete.)

My guess is that we’ll be seeing networks of networks of fact checkers come into being. They’ll provide easily available results using multiple tools like the truth-goggles effort coming from MIT, or maybe simple search tools that can be used in TV interviews in real time.

Seems like a number of people in journalism have similar views. Here’s Craig Silverman from Poynter reporting recent conferences. Silverman and Ethan Zuckerman had a really interesting discussion regarding the consequences of deception:

That brings me to the final interesting discussion point: the idea of consequences. Can fact checking be a deterrent to, or punishment for, lying to the public?

“I’m surprised we’re not talking about how fact checking could reduce misinformation in the long term by creating consequences, creating punishment,” said Harvard’s Ethan Zuckerman at the DC event.

I’m an optimist, and hope that an apparent surge of interest in fact checking is real. Folks, including myself, have been pushing the return of fact checking for some months now, and recently it’s become a more prominent issue in the election.

Again, this is really difficult, but necessary. I feel that the news outlets making a strong effort to fact-check will be acting in good faith and trustworthy, and profitable. However, this seems like a good way to start restoring trust to the news business.

Craig Newmark is the founder of craigslist, the network of classified ad sites, and craigconnects, an organization to connect and protect organizations doing good in the world.

POSTED     Jan. 13, 2012, 11 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: Tribune Publishing is busy playing catch-up
The owner of the Los Angeles Times, Chicago Tribune, and other out-of-fashion metro dailies has plenty of good ideas — but they’re still playing from behind.
Take two steps back from journalism: What are the editorial products we’re not building?
“Imagine all the wildly different services you could deliver with a building full of writers and developers.”
Newsonomics: The Financial Times triples its profits and swaps champagne flutes for martini glasses
The FT is a leader in crossing over from print — digital subscribers now make up 70 percent of its paying audience, a number that keeps growing.
What to read next
899
tweets
Snapchat stories: Here’s how 6 news orgs are thinking about the chat app
From live events to behind-the-scenes tours, The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge tell us how they’re approaching Snapchat.
611New rules governing drone journalism are on the way — and there’s reason to be optimistic
They’re more permissive than some had expected: “Under this regulatory framework, every newsroom will have drones and people certified to fly them. They’ll just be part of the equipment.”
542Internet birthed the radio star: Local newspapers are hoping online radio can be a growth area
Despite slow audience and revenue growth, a handful of newspapers are optimistic about the future of Internet radio.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
The Miami Herald
San Diego News Network
Fox News
Vox Media
Grist
The Daily Beast
The Huffington Post
Chicago Tribune
Charlottesville Tomorrow
The New York Times
Seattle PostGlobe
OpenFile