HOME
          
LATEST STORY
Snapchat’s new Discover feature could be a significant moment in the evolution of mobile news
ABOUT                    SUBSCRIBE
Jan. 13, 2012, 11 a.m.

Craig Newmark: Fact-checking should be part of how news organizations earn trust

The Craigslist founder argues that even though fact checking can be time-consuming and expensive, it’s worth the investment.

Okay, I’m not in the news business, and I’m not going to tell anyone how to do their job. However, it’d be good to have news reporting that I could trust again, and there’s evidence that fact checking is an idea whose time has come.

This results from smart people making smart observations, at two recent conferences about fact checking, one run by Jeff Jarvis at CUNY (with me involved) and a more recent one at the New America Foundation. I’ve surfaced the issue further by carefully circulating a prior version of this paper.

Restoring trust to the new business via fact checking might be an idea whose time has come. It won’t be easy, but we need to try.

Fact checking is difficult, time consuming, and expensive, and it’s difficult to make that work in current newsrooms. There are Wall Street-required profit margins, and the intensity of the 24×7 news cycle. The lack of fact checking becomes obvious even to guys like me who aren’t real smart.

It’s worse when, say, a cable news reporter interviews a public figure, and that figure openly lies, and the reporter is visibly conflicted but can’t challenge the public figure. That’s what Jon Stewart calls the “CNN leaves it there” problem, which may have become the norm. When such interviews are run again and quoted, that reinforces the lie, and that’s real bad for the country.

Turns out that The New York Times just asked “Should The Times Be a Truth Vigilante?” That’s a much more pointed version of the question I’ve previously posed. The comments are overwhelming, like “isn’t that what journalists do?” and the more succinct “duh.”

For sure, there are news professionals trying to address the problem, like the folks at Politifact and Factcheck.org. We also see great potential at American Public Media’s Public Insight Network; with training in fact checking, their engaged specialist citizens might become a very effective citizen fact-checking network. (This list is far from complete.)

My guess is that we’ll be seeing networks of networks of fact checkers come into being. They’ll provide easily available results using multiple tools like the truth-goggles effort coming from MIT, or maybe simple search tools that can be used in TV interviews in real time.

Seems like a number of people in journalism have similar views. Here’s Craig Silverman from Poynter reporting recent conferences. Silverman and Ethan Zuckerman had a really interesting discussion regarding the consequences of deception:

That brings me to the final interesting discussion point: the idea of consequences. Can fact checking be a deterrent to, or punishment for, lying to the public?

“I’m surprised we’re not talking about how fact checking could reduce misinformation in the long term by creating consequences, creating punishment,” said Harvard’s Ethan Zuckerman at the DC event.

I’m an optimist, and hope that an apparent surge of interest in fact checking is real. Folks, including myself, have been pushing the return of fact checking for some months now, and recently it’s become a more prominent issue in the election.

Again, this is really difficult, but necessary. I feel that the news outlets making a strong effort to fact-check will be acting in good faith and trustworthy, and profitable. However, this seems like a good way to start restoring trust to the news business.

Craig Newmark is the founder of craigslist, the network of classified ad sites, and craigconnects, an organization to connect and protect organizations doing good in the world.

POSTED     Jan. 13, 2012, 11 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Snapchat’s new Discover feature could be a significant moment in the evolution of mobile news
By putting mobile-native news adjacent to messages from friends, Snapchat could be helping create part of the low-friction news experience many want and need.
Here’s how the BBC, disrupted by technology and new habits, is thinking about its future
The British broadcaster released a new report looking at the future of news as it looks toward its royal charter renewal in 2017.
At Datalore, data plus storytelling means empathy, humor, and games
At the MIT Media Lab, teams of designers, developers and storytellers pulled stories from eight different data sets.
What to read next
2588
tweets
Don’t try too hard to please Twitter — and other lessons from The New York Times’ social media desk
The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @NYTimes in 2014.
728From explainers to sounds that make you go “Whoa!”: The 4 types of audio that people share
How can public radio make audio that breaks big on social media? A NPR experiment identified what makes a piece of audio go viral.
705Q&A: Amy O’Leary on eight years of navigating digital culture change at The New York Times
“In 2007, as digital people, we were expected to be 100 percent deferent to all traditional processes. We weren’t to bother reporters or encourage them to operate differently at all, because what they were doing was the very core of our journalism.”
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Hacks/Hackers
NBCNews.com
New England Center for Investigative Reporting
Center for Investigative Reporting
St. Louis Beacon
Politico
Medium
Minneapolis Star Tribune
Fox News
Mozilla
Placeblogger
The Fiscal Times