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MLA

Ellis, Justin. "Anticipation and expectation: Did Esquire’s story trailer work?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 7 Feb. 2012. Web. 18 Apr. 2024.

APA

Ellis, J. (2012, Feb. 7). Anticipation and expectation: Did Esquire’s story trailer work?. Nieman Journalism Lab. Retrieved April 18, 2024, from https://www.niemanlab.org/2012/02/anticipation-and-expectation-did-esquires-story-trailer-work/

Chicago

Ellis, Justin. "Anticipation and expectation: Did Esquire’s story trailer work?." Nieman Journalism Lab. Last modified February 7, 2012. Accessed April 18, 2024. https://www.niemanlab.org/2012/02/anticipation-and-expectation-did-esquires-story-trailer-work/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2012/02/anticipation-and-expectation-did-esquires-story-trailer-work/
    | title = Anticipation and expectation: Did Esquire’s story trailer work?
    | last = Ellis
    | first = Justin
    | work = [[Nieman Journalism Lab]]
    | date = 7 February 2012
    | accessdate = 18 April 2024
    | ref = {{harvid|Ellis|2012}}
}}