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Can Marketplace reach an audience beyond those who already care about explainer journalism?
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March 21, 2012, 11:48 a.m.
LINK: www.buzzfeed.com  ➚   |   Posted by: Joshua Benton   |   March 21, 2012

Another day, another BuzzFeed vertical. Two, actually: a new sports site, originally named “Sports,” and a site for women called Shift.

They join the Ben Smith-powered politics vertical and a tech site at the social-oriented aggregator.

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Can Marketplace reach an audience beyond those who already care about explainer journalism?
The stated mission is big: raising the economic intelligence of the country. “It’s our job to do more of that storytelling, but also to think more about how we are telling the story outside the traditional audience of public radio.”
A new collaboration: NPR stations nationwide are working together to spot trends in state governments
“By inviting in anybody who covers these things and letting them be participants and part of the conversation, the bar gets raised for everybody.”
The Christian Science Monitor is betting big on constructive, non-depressing (but paid-for) news
The 109-year-old publication’s digital future will be based around a voice that is “calm and fact-based and fundamentally constructive, and assumes that our readers are looking to have a fundamentally constructive approach to the news.”