Nieman Foundation at Harvard
HOME
          
LATEST STORY
The New York Times’ new Slack 2016 election bot sends readers’ questions straight to the newsroom
ABOUT                    SUBSCRIBE
March 27, 2012, 9:40 a.m.
LINK: econsultancy.com  ➚   |   Posted by: Joshua Benton   |   March 27, 2012

David Moth at Econsultancy takes a look at The Telegraph’s iPad app and has some interesting data points. Some highlights:

There were more Telegraph for iPad users over 55 than under 35.

This finding let the Telegraph focus on smartphones and the web for campaigns or content aimed at younger readers, since iPad app users tended to be older…

Examining the time of day when users accessed The Telegraph with their iPads revealed a second spike in the evening. With that in mind, the publisher introduced a night-reading mode, turning the iPad into a lean-back device users read in bed…

Half of users shared content with family members. The Telegraph says advertisers need to recognise this as increased circulation.

Peak reading times were earlier and later in the day for iPad readers compared with desktop viewers, and higher on weekends. The Telegraph says this is especially important for some advertisers: coffee makers will want morning readers, while dessert makers will look for evening users.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The New York Times’ new Slack 2016 election bot sends readers’ questions straight to the newsroom
“Instead of asking you to come to us and be part of this massive room of people shouting over each other, you can bring us to you, and have us be, essentially, one more person in your conversation.”
The Conversation expands across the U.S., freshly funded by universities and foundations
The news site that uses academics as reporters and journalists as editors now boasts 19 paying member universities and is opening up posts in Atlanta (and maybe in the Bay Area).
A Boston public radio station is redesigning its site to make audio “a first-class citizen online”
But: “I’ve tried to be really disciplined about not calling this process just a redesign,” WBUR’s executive editor for digital Tiffany Campbell said. “We’ve built a brand new platform.”
What to read next
0
tweets
For McClatchy’s new head of news strategies, analytics and social traffic bolster good journalism
“It’s a beautiful thing when the powerful, public service, noble interests of journalism actually align with your business model.”
0The Information is offering members a perk: an exclusive trip to “meet the right people” in China
The $399-a-year site covering the tech industry expects subscribers to pay their own way, but promises access to “people only the most well-known execs typically meet.”
0From Nieman Reports: How news outlets are harnessing the power of video games for journalism
As digital technology allows more and more of our lives as consumers to be framed as play, scoring points or competing with others, companies of all kinds have been incorporating games into their strategies.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Grist
Financial Times
The Ann Arbor Chronicle
Facebook
MSNBC
Talking Points Memo
PBS
The Christian Science Monitor
MinnPost
Patch
Slate
The New York Times