Nieman Foundation at Harvard
America’s Test Kitchen, “the Consumer Reports of cooking,” wants to grow to new platforms
ABOUT                    SUBSCRIBE
March 27, 2012, 9:40 a.m.
LINK:  ➚   |   Posted by: Joshua Benton   |   March 27, 2012

David Moth at Econsultancy takes a look at The Telegraph’s iPad app and has some interesting data points. Some highlights:

There were more Telegraph for iPad users over 55 than under 35.

This finding let the Telegraph focus on smartphones and the web for campaigns or content aimed at younger readers, since iPad app users tended to be older…

Examining the time of day when users accessed The Telegraph with their iPads revealed a second spike in the evening. With that in mind, the publisher introduced a night-reading mode, turning the iPad into a lean-back device users read in bed…

Half of users shared content with family members. The Telegraph says advertisers need to recognise this as increased circulation.

Peak reading times were earlier and later in the day for iPad readers compared with desktop viewers, and higher on weekends. The Telegraph says this is especially important for some advertisers: coffee makers will want morning readers, while dessert makers will look for evening users.

Show tags Show comments / Leave a comment
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
America’s Test Kitchen, “the Consumer Reports of cooking,” wants to grow to new platforms
“We’d like to move to other platforms, particularly as we see the changes in how people consume television.”
A program from Poynter and ONA is helping foster a community of female leaders in digital media
The Women’s Leadership Academy provides camaraderie and concrete advice beyond a bundle of platitudes.
Come talk ad blockers with Nieman Lab and a set of experts in New York
We’re having our first event in New York City with industry leaders: Wednesday, December 2 at 6 p.m.
What to read next
How one blog helped spark The New York Times’ digital evolution
“I certainly had editors tell me that I shouldn’t be wasting my time on Bird Week. But that was the best part of City Room…We were like unsupervised children.”
572News outlets left and right (and up, down, and center) are embracing virtual reality technology
Among those experimenting is The Wall Street Journal, which plans to open source its 360-degree mobile video and VR technology and hopes to turn VR into more of a mainstay of its storytelling.
502Podcasting in 2015 feels a lot like blogging circa 2004: exciting, evolving, and trouble for incumbents
The same trends we saw a decade ago — professionalization on one hand, platformization on the other — sure seem to be playing out again.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
The Daily Voice
Milwaukee Journal Sentinel
The Tyee
E.W. Scripps
Franklin Center
The Daily Beast
Iowa Center for Public Affairs Journalism
Vox Media
Poynter Institute