Twitter  Twitter is public, but who does that benefit? nie.mn/1l0pq8Z  
Nieman Journalism Lab
Pushing to the future of journalism — A project of the Nieman Foundation at Harvard

David Moth at Econsultancy takes a look at The Telegraph’s iPad app and has some interesting data points. Some highlights:

There were more Telegraph for iPad users over 55 than under 35.

This finding let the Telegraph focus on smartphones and the web for campaigns or content aimed at younger readers, since iPad app users tended to be older…

Examining the time of day when users accessed The Telegraph with their iPads revealed a second spike in the evening. With that in mind, the publisher introduced a night-reading mode, turning the iPad into a lean-back device users read in bed…

Half of users shared content with family members. The Telegraph says advertisers need to recognise this as increased circulation.

Peak reading times were earlier and later in the day for iPad readers compared with desktop viewers, and higher on weekends. The Telegraph says this is especially important for some advertisers: coffee makers will want morning readers, while dessert makers will look for evening users.

— Joshua Benton
                                   
What to read next
RevealCIRlogo
Justin Ellis    July 18, 2014
With $3.5 million in grant funding and an eye for collaboration, the Center for Investigative Reporting and PRX aim to bring deep investigations to radio and podcasting.