Nieman Foundation at Harvard
America’s Test Kitchen, “the Consumer Reports of cooking,” wants to grow to new platforms
ABOUT                    SUBSCRIBE
March 15, 2012, 9:58 a.m.
LINK:  ➚   |   Posted by: Joshua Benton   |   March 15, 2012

Newsosaur Alan Mutter noticed that the Newspaper Association of America released their final 2011 ad revenue numbers Wednesday, and you won’t be surprised to learn they’re not good. The headlines:

— Ad revenues (print + online) are less than half what they were in 2005 ($49.4 billion vs. $23.9 billion).

— Online ad revenues were up in 2011, but only 6.8 percent from 2010. Newspapers still earn $6.36 in print ad revenue for every $1 in digital ad revenue.

— Mutter notes that the last time newspaper ad revenue was this low was in 1984. But it’s even worse when you take inflation into account.

The last year newspaper ad revenues were this low in real dollars was in 1954. That year, the newspaper business earned just under $2.7 billion — which in 2011 dollars would be around $22.5 billion.

Go check Mutter’s post for more good data, including some numbers that put the newspaper industry’s underperformance in the context of other traditional media industries. Rick Edmonds also has a good take over at Poynter. The full NAA numbers are here.

Show tags Show comments / Leave a comment
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
America’s Test Kitchen, “the Consumer Reports of cooking,” wants to grow to new platforms
“We’d like to move to other platforms, particularly as we see the changes in how people consume television.”
A program from Poynter and ONA is helping foster a community of female leaders in digital media
The Women’s Leadership Academy provides camaraderie and concrete advice beyond a bundle of platitudes.
Come talk ad blockers with Nieman Lab and a set of experts in New York
We’re having our first event in New York City with industry leaders: Wednesday, December 2 at 6 p.m.
What to read next
Instant Articles get shared more than old-fashioned links, plus more details from Facebook’s news push
“That’s what we can do, as a platform: be really responsive to what publishers want out of us.” Also coming up: A major move into international markets.
616How one blog helped spark The New York Times’ digital evolution
“I certainly had editors tell me that I shouldn’t be wasting my time on Bird Week. But that was the best part of City Room…We were like unsupervised children.”
572News outlets left and right (and up, down, and center) are embracing virtual reality technology
Among those experimenting is The Wall Street Journal, which plans to open source its 360-degree mobile video and VR technology and hopes to turn VR into more of a mainstay of its storytelling.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
The Chronicle of Higher Education
News Corp
Los Angeles Times
International Consortium of Investigative Journalists
Financial Times