Nieman Foundation at Harvard
HOME
          
LATEST STORY
The New York Times’ new Slack 2016 election bot sends readers’ questions straight to the newsroom
ABOUT                    SUBSCRIBE
April 25, 2012, 5:21 p.m.
iphones-shorter-cc

As news shifts toward mobile, will text alerts get left behind?

The Washington Post is ending its text message alert service, focusing on smartphone push notifications and email alerts instead.

In a blast text message to subscribers on Tuesday afternoon, The Washington Post announced that it’s…ending blast text messages to subscribers, on April 30. So don’t expect to get SMS headlines like “Mitt Romney sweeps GOP primaries in five states” for much longer. The newspaper’s mobile team was reluctant to detail how this fits into a larger mobile strategy but Beth Jacobs, the Washington Post’s mobile general manager, provided this statement:

We found that more of our readers want to receive news alerts from e-mail. And because so few of our readers were signing up for text alerts, it made more sense to dedicate our resources to push alerts through our mobile apps.

The Post wouldn’t quantify what “so few” meant. News consumption is growing more mobile, but with the number of smartphone and tablet users on the rise, it might make sense for newsrooms to abandon text alerts — which can cost money for both sender and receiver — and shift to push notifications and that old standby, email.

People are still text messaging like crazy — averaging 40 messages sent and received each day — but texting leveled off between 2010 and 2011, according to a 2011 Pew study. That’s in part due to a rise in alternatives to texting, like Facebook chat and Twitter direct messages, and because smartphone apps can generate on-time notifications without the cost of SMS. Last year, Apple introduced iMessage, a protocol that allows iOS users to bypass carriers to reach one another with what look and act like texts; BlackBerry’s BBM has been around for several years.

It wasn’t so long ago that newsrooms delivering text alerts were providing a cutting edge service for an on-demand audience. People still appear to want news and information on-demand — if text messaging is tapering off, it likely illustrates that distribution preferences are evolving.

That being said, there was only a small smattering of Twitter-expressed disappointment about the Washington Post announcement:

The Washington Post isn’t alone. The Los Angeles Times doesn’t offer text alerts, nor does The Wall Street Journal, though a spokeswoman says it once did. (It reported last June that text messaging in the United States was “slowing sharply.”)

Large-circulation U.S. dailies that will still text you include The New York Times, which offers text alerts about severe weather, real estate, sports and more. USA Today says on its website that it will text subscribers with updates on sports, weather, stock quotes, and celebrity gossip.

Photo by Yutaka Tsutano used under a Creative Commons license.

POSTED     April 25, 2012, 5:21 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The New York Times’ new Slack 2016 election bot sends readers’ questions straight to the newsroom
“Instead of asking you to come to us and be part of this massive room of people shouting over each other, you can bring us to you, and have us be, essentially, one more person in your conversation.”
The Conversation expands across the U.S., freshly funded by universities and foundations
The news site that uses academics as reporters and journalists as editors now boasts 19 paying member universities and is opening up posts in Atlanta (and maybe in the Bay Area).
A Boston public radio station is redesigning its site to make audio “a first-class citizen online”
But: “I’ve tried to be really disciplined about not calling this process just a redesign,” WBUR’s executive editor for digital Tiffany Campbell said. “We’ve built a brand new platform.”
What to read next
0
tweets
Built on passion: How Vox Media grew from its roots as an Oakland A’s blog into one of the Internet’s biggest publishers
In a Q&A, Vox Media co-founder Tyler Bleszinski reflects on his time at the company.
0A new storytelling platform hopes to move crisis reporting beyond isolated events in the news cycle
The idea of Coda Story “is to watch things unfurl at the pace of evolving trends rather than daily developments.”
0Working with young reporters, City Bureau is telling the story of police misconduct in Chicago
“Those areas, more than any part of the city, have been disenfranchised over the past 100-plus years. Even though there’s coverage there, it’s often quick, one-hit coverage — parachute journalism.”
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Foursquare
AOL
Newsmax
New Haven Independent
Yahoo
Tucson Citizen
Facebook
Charlottesville Tomorrow
The Daily Beast
Las Vegas Sun
The Daily Telegraph
Creative Commons