HOME
          
LATEST STORY
The newsonomics of MLB’s pioneering mobile experience
ABOUT                    SUBSCRIBE
April 3, 2012, 4:49 p.m.
The Denver Post building

Why the Denver Post is putting more local news on A1

The MediaNews paper is losing pages in its print edition, so it’s opting to put its own local journalism front and center.

The Denver Post building

Denver Post editor Greg Moore penned a surprising announcement on the front page of the print edition today: “Every day except Sunday, the front page and the first part of Section A generally will be devoted to our metro report, what we call Denver & the West…The second part of the A section will be focused on national and world news.”

That’s a bit unusual for a major metro paper — relegating national headlines to inside pages. I called Moore (a former Nieman advisory board member) for more details.

We had to make some space reductions. Once we realized we had to make some space reductions, we tried to figure out: What’s the smartest way to do it? Our philosophy has long, long been that we really swing out with our local stuff. That’s the unique, unduplicated content that you can only really get from your local newspaper. We felt like our A section, which had the bulk of our space, was really devoted to something that was a little bit secondary to us. And so we just took the opportunity to use that news hole in a more aggressive way to promote and showcase our local coverage.

(As Denver writer Michael Roberts noted, it looks a bit like the late Rocky Mountain News.)

Newspapers have an ever-growing burden to demonstrate their value to readers. What can I get from The Denver Post that I can’t get (free) from The Huffington Post?

The Post’s national content is typically provided by The Associated Press, The Washington Post, and The New York Times. Often, these are commodity stories, stories that readers can easily find elsewhere on the web — and, in many cases, stories that readers aren’t seeing for the first time in the morning paper.

“You’re trying to really show people that the reporting that you spend the bulk of your time and money on is really unique, can’t be gotten anyplace else,” Moore told me. “We really want to promote the fact that we are spending an inordinate amount of time and effort trying to promote our local communities, and this demonstrates it better than any words can say.”

The newspaper’s shift comes not long after last September’s announcement that MediaNews, the chain of which The Denver Post is a part, would be coming under the management of Digital First Media, the John Paton-led vehicle for Journal Register Co.’s management team. Digital First’s mantra — repeated here at the Nieman Foundation just last week when Jim Brady was in for a visit — is own your community. (And let the other guys handle the rest.)

Moore would not tell me what or how much was cut from the print edition, but he said it’s “pretty substantial.”

So why no change to the Sunday edition? Readers use the paper differently on Sunday, Moore said. They spend more time with it; they expect something more comprehensive. “Sunday is our signature product…It’s the driver for everything: our reputation, our influence, and our revenue,” he said. “I felt like it was not really something I had to mess with.”

Reaction in Denver has been mostly positive, Moore said. “I’ve also gotten some critical emails from people who think that we’re becoming a small-town newspaper and we’re de-emphasizing our national and foreign news — which, of course, neither is true.”

Photo of the Denver Post building by Alfonso Pierantonio used under a Creative Commons license.

POSTED     April 3, 2012, 4:49 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The newsonomics of MLB’s pioneering mobile experience
Running a sports league and running a news operation aren’t the same thing. But there are lessons to be learned from baseball’s success in navigating mobile.
Why The New York Times built a tool for crowdsourced time travel
Madison, a new tool that asks readers to help identify ads in the Times archives, is part of a new open source platform for crowdsourcing built by the company’s R&D Lab.
Opening up the archives: JSTOR wants to tie a library to the news
Its new site JSTOR Daily highlights interesting research and offers background and context on current events.
What to read next
1020
tweets
The newsonomics of the millennial moment
The new wave of news startups is aiming at a younger audience. But do legacy media companies have a chance at earning their attention?
803A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
413The new Vox daily email, explained
The company’s newsletter, Vox Sentences, enters an increasingly crowded inbox. Can concise writing and smart aggregation on the day’s news help expand their audience?
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Sports Illustrated
Talking Points Memo
Fwix
Global Voices
Fox News
The New Yorker
The Philadelphia Inquirer & Daily News
Drudge Report
NPR
OpenFile
The Chronicle of Higher Education
MSNBC