NY1’s Pat Kiernan notes that The Wall Street Journal’s email news alert for last night’s NCAA men’s basketball championship didn’t give away the winner. It just said “NCAA Championship Results: Kansas vs. Kentucky,” which meant the Journal decided not tell readers what it knew (namely that Kentucky won). Kiernan likes it:
Presumably, the Journal was thinking about those who may be watching the program on a DVR and are a little behind “real time.” Obviously you can only insulate yourself from the NCAA score or the Oscar winner for a few hours, but it’s nice to have a paper working with, and not against you.
The Journal also, presumably, got some free pageviews out of it from curious alert-getters clicking through.