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NY1′s Pat Kiernan notes that The Wall Street Journal’s email news alert for last night’s NCAA men’s basketball championship didn’t give away the winner. It just said “NCAA Championship Results: Kansas vs. Kentucky,” which meant the Journal decided not tell readers what it knew (namely that Kentucky won). Kiernan likes it:

Presumably, the Journal was thinking about those who may be watching the program on a DVR and are a little behind “real time.” Obviously you can only insulate yourself from the NCAA score or the Oscar winner for a few hours, but it’s nice to have a paper working with, and not against you.

The Journal also, presumably, got some free pageviews out of it from curious alert-getters clicking through.

— Joshua Benton
                                   
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