Nieman Foundation at Harvard
HOME
          
LATEST STORY
How the Swiss newspaper NZZ is building products to try and cultivate new paying audiences
ABOUT                    SUBSCRIBE
May 16, 2012, 1:52 p.m.
Aggregation & Discovery

Google’s Richard Gingras: We are at the beginning of a journalism renaissance

richard-gingras-lippmann
In a video of his recent talk at the Nieman Foundation, Gingras shares his thoughts on how newspapers can rethink their approach to distribution, work flows and innovation.

Richard Gingras, the head of news products for Google, visited the Nieman Foundation last Friday to talk about Google’s approach to news and information discovery, but also the pace of change in technology and how it has affected the future of news. Recently Gingras has spent time talking about his 8 questions that will define the future of journalism.

On Friday he said newspapers need to completely rethink their approach to news, how the design of their site responds to the flow of audience and the ways news companies can separate their business model and content model to help increase audience and generate revenues. Below you’ll find the full video of his talk.

“I do feel these are extraordinary times. I do feel that we in a sense are at the beginnings of a renaissance with regards to journalism,” he said. “I know that’s hard for many people to hear given the pain of the disruption to the traditional sources.”

POSTED     May 16, 2012, 1:52 p.m.
SEE MORE ON Aggregation & Discovery
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
How the Swiss newspaper NZZ is building products to try and cultivate new paying audiences
“Now we are in the process, with our new data platforms, of analyzing clusters of users and identifying which cluster has a higher likelihood to convert to a paying subscriber.”
Paywalls and politics: Independent Russian television station TV Rain turns to subscriptions as its future
Shifting the focus to digital was hardly just a business decision, though: “Really, this was pretty much the only source that could help us go through.”
For Western news companies looking to India, partnering with local publishers is a path in
Vice is only the latest American or British publisher to seek out an Indian partner — in its case the Times Group — for reasons that combine local knowledge and legal restrictions.