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Chasing subscriptions over scale, The Athletic wants to turn local sports fandom into a sustainable business — starting in Chicago
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May 7, 2012, 10:21 a.m.
Audience & Social
LINK: jonsteinberg.com  ➚   |   Posted by: Joshua Benton   |   May 7, 2012

That’s Buzzfeed’s claim, from founder Jonah Peretti as echoed here by Buzzfeed president Jon Steinberg. The argument is that we like to intermingle our streams of information — to be talking about the news one minute, philosophy the next, our last meal the next.

It’s why BuzzFeed can tangle with the White House, on the same day as having the great memey post 23 Reasons Why May Is Going To Be The Best Month Ever. We think people want a mix of all different types of social content, and we think an intermingling, organized by social, is what makes the most sense in today’s world. And the Facebook newsfeed and the Twitter feed, prove that in the social era you consume content like you sit at the Paris Cafe…

The newsfeed changes everything — it’s multifaceted, social, and fast — and that’s why social publishing is so different from traditional publishing. In fact, it resembles the Paris cafe more than it does the newspapers we grew up with.

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Chasing subscriptions over scale, The Athletic wants to turn local sports fandom into a sustainable business — starting in Chicago
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