Nieman Foundation at Harvard
HOME
          
LATEST STORY
Newsonomics: Seizing the Brexit-Trump moment, the Murdochs bid for Sky
ABOUT                    SUBSCRIBE
May 7, 2012, 10:21 a.m.
Audience & Social
LINK: jonsteinberg.com  ➚   |   Posted by: Joshua Benton   |   May 7, 2012

That’s Buzzfeed’s claim, from founder Jonah Peretti as echoed here by Buzzfeed president Jon Steinberg. The argument is that we like to intermingle our streams of information — to be talking about the news one minute, philosophy the next, our last meal the next.

It’s why BuzzFeed can tangle with the White House, on the same day as having the great memey post 23 Reasons Why May Is Going To Be The Best Month Ever. We think people want a mix of all different types of social content, and we think an intermingling, organized by social, is what makes the most sense in today’s world. And the Facebook newsfeed and the Twitter feed, prove that in the social era you consume content like you sit at the Paris Cafe…

The newsfeed changes everything — it’s multifaceted, social, and fast — and that’s why social publishing is so different from traditional publishing. In fact, it resembles the Paris cafe more than it does the newspapers we grew up with.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: Seizing the Brexit-Trump moment, the Murdochs bid for Sky
Are we entering a new age of digital robber barons?
When 9.4 million followers isn’t enough: NBC News will shut down the Breaking News app on Dec. 31
“Experiments eventually need to sustain themselves and in this case, despite every effort, we just weren’t able to get there,” said Nick Ascheim of NBC News, which owns Breaking News.
The Wall Street Journal is confident its “bendier” paywall will draw the paying readers it needs to survive
Despite a bad fall shadowed by news about ad revenue declines and layoffs, the Journal has ridden what seems to be a post-election wave of interest in paid media. It’s counting on changes in paywall strategy to bring in even more digital subscribers.