It’s an interesting move for the first news outlet to be completely designed for a specific device, the iPad. We wrote last month about Bloomberg Businessweek’s similar iPad-to-iPhone move; they follow a line of news aggregators like Flipboard who’ve made the same jump.
For as much as magazines and other news outlets have fallen in love with the iPad as a content vehicle, it’s worth remembering there are a ton more iPhones in the world. (Last quarter: 35.1 million iPhones sold; 11.8 million iPads sold.) And particularly for a daily “newspaper,” it makes sense to be available on the devices we carry around with us all day long.