Twitter  Religious but not Mormon? The church-owned Deseret News considers you a growth market nie.mn/1gW85L4  
Nieman Journalism Lab
Pushing to the future of journalism — A project of the Nieman Foundation at Harvard

We wrote last month about the first Orange County Register “news mob,” the paper’s attempt to flood the zone with 70 reporters at the Los Angeles Angels’ opening home game. The second news mob? Jim Romenesko shares that it’ll be the reopening of Disney California Adventure Park.

The Register will have photographers, videographers and reporters from sports, real estate, pop culture, theater, food, OC Moms, retail, cities, crime, features, travel, social issues — and virtually every department in our news organization — covering the event. Dozens of Disney fans will also participate in the coverage by contributing photos, memories and reviews of new Disney experiences.

The Angels, who began the year with much optimism, are in last place in the AL West, which doesn’t bode well for Mickey.

— Joshua Benton
                                   
What to read next
kiev-maidan-cc
Ken Doctor    April 17, 2014
Questions about “the business model” sound a little different in Ukraine these days. One English-language newspaper is trying to build a sustainable future in an uncertain land.