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Feeds will open up to new user-determined filters
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May 10, 2012, 8:08 a.m.
Aggregation & Discovery
LINK: mashable.com  ➚   |   Posted by: Joshua Benton   |   May 10, 2012

Mashable’s Lauren Indvik reports that social shareability now trumps SEO as a priority for The Atlantic — and, it’s fair to extend, many other media brands of its ilk.

Bob Cohn, who was recently promoted to editor of The Atlantic Digital, rejoices the change. “Before, it seemed Demand Media was going to own the Internet by assigning stories based on search returns. It was a cynical approach to journalism,” Cohn recalled. “We’re no longer writing to get the attention of Google algorithms. We’re writing to get you to share it, to digg it.”

(Somebody tell Bob about Reddit.)

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Feeds will open up to new user-determined filters
“After this year’s fake news and Russian micro-targeting fiascos, Facebook and others will be forced to loosen their grip over our algorithmically determined timelines to other alternatives if they want to keep our attention.”
Publishing less to give readers more
“When something happens, we write a story. When something else happens, we write a new story. News event? New story! New developments? New story! New responses? New story!”
Publishers seek ad dollar alternatives
“Next year, I predict many more publishers will push to establish business models with which, as one executive at a national publication recently put it during my research for the Tow Center’s Platforms and Publishers project, ‘you can kind of give the finger to the platforms.'”