Nieman Foundation at Harvard
HOME
          
LATEST STORY
With Indivisible, public radio stations hope the call-in format will help Americans find common ground
ABOUT                    SUBSCRIBE
May 10, 2012, 8:08 a.m.
Aggregation & Discovery
LINK: mashable.com  ➚   |   Posted by: Joshua Benton   |   May 10, 2012

Mashable’s Lauren Indvik reports that social shareability now trumps SEO as a priority for The Atlantic — and, it’s fair to extend, many other media brands of its ilk.

Bob Cohn, who was recently promoted to editor of The Atlantic Digital, rejoices the change. “Before, it seemed Demand Media was going to own the Internet by assigning stories based on search returns. It was a cynical approach to journalism,” Cohn recalled. “We’re no longer writing to get the attention of Google algorithms. We’re writing to get you to share it, to digg it.”

(Somebody tell Bob about Reddit.)

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
With Indivisible, public radio stations hope the call-in format will help Americans find common ground
The show is “about understanding the values that we hold and how we want to be — what are our shared hopes and dreams for who we want to be in the world and how are we seen,” says WNYC CEO Laura Walker.
Patreon is helping The Asheville Blade connect directly with readers — and skip over advertisers entirely
“I never have to consider if a story I run is going to make me take a financial hit. That lack of pressure gives us a huge amount of independence.”
ProPublica is leading a nationwide effort to document hate crimes, with local and national partners
“We’re not alone in trying to compile the numbers, and we’re not alone in trying to track all reports.”