Nieman Foundation at Harvard
America’s Test Kitchen, “the Consumer Reports of cooking,” wants to grow to new platforms
ABOUT                    SUBSCRIBE
May 2, 2012, 11:42 p.m.
Audience & Social
LINK:  ➚   |   Posted by: Joshua Benton   |   May 2, 2012

Founder Josh Marshall explains why he’s been dissatisfied with various third-party solutions (their current is Livefyre) and why, unlike Nick Denton, he doesn’t want to invest development resources into Building The Perfect Commenting System.

In addition to spending lots of time and money supporting commenting systems that don’t work well — the worst of both worlds — we also spend a ton of time dealing with trolls, spammers and miscellaneous anti-social behavior in the comments. And since our staff is heavily weighted to reporters and editors, it’s the reporters and editors who in most cases have to do that work. And that doesn’t make sense. I want them breaking news not trying to keep flyboy7456 from screaming obscenities in some comment thread.

He answers the we-need-anonymity argument by asking tipsters to tip elsewhere (i.e., through the ageless email address). Ironically enough, there’s no space for comments on Josh’s post, so some TPM commenters are opting to complain over here.

Show tags Show comments / Leave a comment
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
America’s Test Kitchen, “the Consumer Reports of cooking,” wants to grow to new platforms
“We’d like to move to other platforms, particularly as we see the changes in how people consume television.”
A program from Poynter and ONA is helping foster a community of female leaders in digital media
The Women’s Leadership Academy provides camaraderie and concrete advice beyond a bundle of platitudes.
Come talk ad blockers with Nieman Lab and a set of experts in New York
We’re having our first event in New York City with industry leaders: Wednesday, December 2 at 6 p.m.
What to read next
How one blog helped spark The New York Times’ digital evolution
“I certainly had editors tell me that I shouldn’t be wasting my time on Bird Week. But that was the best part of City Room…We were like unsupervised children.”
572News outlets left and right (and up, down, and center) are embracing virtual reality technology
Among those experimenting is The Wall Street Journal, which plans to open source its 360-degree mobile video and VR technology and hopes to turn VR into more of a mainstay of its storytelling.
502Podcasting in 2015 feels a lot like blogging circa 2004: exciting, evolving, and trouble for incumbents
The same trends we saw a decade ago — professionalization on one hand, platformization on the other — sure seem to be playing out again.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Fox News
Dallas Morning News
Bureau of Investigative Journalism
American Public Media
Houston Chronicle
Las Vegas Sun
CBS News