Nieman Foundation at Harvard
HOME
          
LATEST STORY
With Reported.ly vets, NowThis wants to make social reporting core to its original content ambitions
ABOUT                    SUBSCRIBE
June 6, 2012, 5:42 p.m.
Mobile & Apps
LINK: developers.google.com  ➚   |   Posted by: Joshua Benton   |   June 6, 2012

The search giant — the SE you’re Oing for — gets behind responsive design and serving the same code to both desktop/laptop and smartphone users. Why?

Using a single URL for a piece of content makes it easier for your users to interact with, share, and link to your content, and a single URL for the content helps Google’s algorithms assign the indexing properties for the content.

No redirection is needed for users to get to the device-optimized view, which reduces loading time. Also, user-agent-based redirection is error-prone and can degrade your site’s user experience…

Responsive web design saves resources for both your site and Google’s crawlers. For responsive web design pages, any Googlebot user-agents needs to crawl your pages once, as opposed to crawling multiple times with different user-agents, to retrieve your content. This improvement in crawling efficiency can indirectly help Google index more of the site’s contents and keep it appropriately fresh.

Google also gives some hints on how to make sure your non-responsive site gets properly crawled by the Googlebot. (In other Google news, Show tags Show comments / Leave a comment

 
Join the 35,000 who get the freshest future-of-journalism news in our daily email.
With Reported.ly vets, NowThis wants to make social reporting core to its original content ambitions
NowThis’s success with its short newsy clips and distributed content ambitions gave it a model worth emulating. Now it’s looking beyond the format as it invests in longform video, investigative journalism, and other original content.
“Media is broken,” so Medium’s launching a $5/month member program that offers small upgrades
“Let’s stop relying on ad buyers and social media echo chambers to determine what we put in our brains —  which is just as important, or more so, than what we put in our bodies,” Ev Williams says.
From coal to broadband to Trump’s budget, The Daily Yonder reports on rural life for the people actually living it
“Rural is like good art — you know it when you see it.”