Nieman Foundation at Harvard
HOME
          
LATEST STORY
Five months in, the News Integrity Initiative is refining its focus on diversity, transparency, and trust
ABOUT                    SUBSCRIBE
June 6, 2012, 5:42 p.m.
Mobile & Apps
LINK: developers.google.com  ➚   |   Posted by: Joshua Benton   |   June 6, 2012

The search giant — the SE you’re Oing for — gets behind responsive design and serving the same code to both desktop/laptop and smartphone users. Why?

Using a single URL for a piece of content makes it easier for your users to interact with, share, and link to your content, and a single URL for the content helps Google’s algorithms assign the indexing properties for the content.

No redirection is needed for users to get to the device-optimized view, which reduces loading time. Also, user-agent-based redirection is error-prone and can degrade your site’s user experience…

Responsive web design saves resources for both your site and Google’s crawlers. For responsive web design pages, any Googlebot user-agents needs to crawl your pages once, as opposed to crawling multiple times with different user-agents, to retrieve your content. This improvement in crawling efficiency can indirectly help Google index more of the site’s contents and keep it appropriately fresh.

Google also gives some hints on how to make sure your non-responsive site gets properly crawled by the Googlebot. (In other Google news, Show tags Show comments / Leave a comment

 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
Five months in, the News Integrity Initiative is refining its focus on diversity, transparency, and trust
“Fundamentally, we have always seen NII as a public service project. We want people to feel powerful — visible, valued, and engaged in their communities because they are armed with relevant and reliable news and information.”
Newsonomics: After a purge, the Los Angeles Times (still) searches for a future
Can it attract a new editor of national stature with digital savvy? Or will continued chaos within Tronc scare talent off?
Quartz created a bot that can break news — and wants to help other news orgs develop their own
The news site plans to unveil a suite of Slack-based tools designed to simplify the process of creating bots to follow certain pages or data.