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Aug. 1, 2012, 1:30 p.m.
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Highlight reel: Some of the best from this year’s International Symposium on Online Journalism

The videos are up, and now’s the time to revisit some of the lessons learned at this year’s conference.

Back in April, we went down to Austin for this year’s International Symposium on Online Journalism. As far as journalism conferences go, this is one of the special ones — highly recommended.

We’ve already written about much of what was covered there, like smart-fridge strategies, O Globo’s crazy-engaging tablet-only evening edition, an examination of journalistic behaviors on Twitter, and a study that pinpointed the most likely demographic to pay for the news. (Check out our roundup of lessons learned from the symposium.)

Now, ISOJ has posted a complete collection of video from the conference. Watch them all. Here’s a smattering to get you started:

Welsh: Let’s get to work

The Los Angeles Times’ Ben Welsh will make you love robots. He’ll also effectively shut down anyone who’s still arguing that computer-assisted reporting is somehow inherently bad for the industry. He’s genuinely passionate, and that’s just fun to watch.

Highlight: Skip to 11:08 to watch a minute-long crescendo that ends with the best F-bomb of the conference.

Boyer: News is a craft, not purely an art

Brian Boyer, who this summer joined NPR’s news apps team, wants you to think about news function. “Data visualizations are not on their own useful,” Boyer says. “If we only make art, we are doing our audience a disservice.”

Highlight: Skip to 3:03 to hear Boyer break down why journalists, engineers, and designers need to learn from one another.

Brown: Don’t fight the audience

University of Memphis journalism assistant professor Carrie Brown-Smith tracked the use of #Memstorm on Twitter during severe weather in her region. She examined the use of hashtags in centralizing real-time news. She also explored what kinds of information was shared, and how journalists’ coverage of the storm fit in. One key lesson for newsrooms: If your audience starts doing something cool, join in.

Highlight: Skip to 3:37 to watch her account of what happened when a local Fox affiliate tried to change the hashtag.

Doria: Make something beautiful

The iPad is special. That’s why Pedro Doria, digital platforms editor for Brazilian newspaper O Globo, wanted to give readers an iPad app that was specially made for the device. Doria felt that the paper’s basic mobile app wasn’t making full use of the platform. (Read our article about the app.)

Highlight: Skip to 8:14 to see Doria break down the numbers about engagement with the app, which jumped from an average of 26 minutes to a mind-boggling 77 minutes.

Gingras: There’s too much news

Anyone else feel like Google’s Richard Gingras is everywhere these days? It’s likely you’re familiar with his views by now. Bottom line, Gingras says, “we have to rethink it all.” To him, print is nothing more than a “derivative mechanism” and the big problem in news is that “there’s too much of it.”

Highlight: Skip to 7:45 to hear someone challenge Gingras on the idea that there are no gatekeepers anymore. Who gets to decide who a news organization is and is not? Audience member: “You do.”

Whurley: You already have the answers

“I don’t do slides, ever,” said Whurley, general manager of Chaotic Moon Labs. So instead, he opted to crowdsource his slides — asking journalists to shout out questions that he addressed later in the presentation.

Highlight: Skip to 6:12 to hear Whurley sum up his experience coding and developing The Daily, and what it demonstrated to him about the fundamental problem in journalism: “What they did is fantastic for one reason, and the reason that we participated was one reason: Nobody wants to be the first.”

POSTED     Aug. 1, 2012, 1:30 p.m.
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