Nieman Foundation at Harvard
The Worcester Sun wants to bootstrap paywalled hyperlocal digital into a Sunday print product
ABOUT                    SUBSCRIBE
Aug. 22, 2012, 1:19 p.m.

Sports teams and sports media already share a thick network of connections and conflicts: media pay for the right to broadcast games; teams limit the access of media to players and coaches; teams create media to compete with the people who cover them.

Here’s a new one: ESPN is partnering with TruMedia Networks to offer a football statistics-and-analytics product called Crossing Pattern. The target audience: the football teams ESPN covers.

The first customer is the Jacksonville Jaguars, who’ll need some really solid analytics (and some improved play from Blaine Gabbert) to improve on their 5-11 season a year ago.

Crossing Pattern allows teams to break down statistics and define key trends for their own squads and for opponents. This unique platform will give teams access to the same tools ESPN’s analysts and researchers use to analyze performance on the networks, Web sites, Mobile apps and ESPN The Magazine.

It’s news-organization-as-consultant.

Show tags Show comments / Leave a comment
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The Worcester Sun wants to bootstrap paywalled hyperlocal digital into a Sunday print product
“We could use Sunday print to boost us into the stratosphere, to get us into a stable orbit where we can launch other things.”
Slate is taking steps to reduce its page load time by 75 percent
Slate Group vice chairman Dan Check discusses how Slate plans to speed up its site, how it’s thinking about ad blockers, and why it’s participating in platforms like Apple News.
This portable FM transmitter brings information to people in crisis
“When there is no existing infrastructure that is stable for any kind of media, we thought, let’s come back to good old radio.”
What to read next
As giant platforms rise, local news is getting crushed
The quest for scale, driven by the distribution power of a few enormous technology platforms, is killing the business case for local news. Will anything take its place?
890What happened after 7 news sites got rid of reader comments
Recode, Reuters, Popular Science, The Week, Mic, The Verge, and USA Today’s FTW have all shut off reader comments in the past year. Here’s how they’re all using social media to encourage reader discussion.
699Facebook woos journalists with Signal, a dashboard to gather news across Facebook and Instagram
Signal helps journalists find, source, and embed content from Facebook and Instagram.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
The Economist
Windy Citizen
Center for Investigative Reporting
Chicago News Cooperative
Chi-Town Daily News
Center for Public Integrity