Nieman Foundation at Harvard
HOME
          
LATEST STORY
This anti-Brexit newspaper first launched as a pop-up, but it’s doing well enough to continue indefinitely
ABOUT                    SUBSCRIBE
Aug. 24, 2012, 1:40 p.m.
LINK: paidcontent.org  ➚   |   Posted by: Joshua Benton   |   August 24, 2012

The Journal is giving away free wifi in New York and San Francisco (that is, the two American cities where you iPhone is least likely to get a decent connection) to promote WSJ.com. Jeff John Roberts at paidContent:

This is one of the paper’s more novel initiatives but it may prove effective. While it’s unlikely that an iPad-touting tourist in Central Park is going to whip out a credit card and subscribe, the free Wi-Fi could be a terrific way for the Journal to let new users encounter its homepage (provided the service doesn’t have the janky qualities of some other free Wi-Fi initiatives).

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
This anti-Brexit newspaper first launched as a pop-up, but it’s doing well enough to continue indefinitely
“If I were a U.S. journalist, I would be looking to launch The Trump Watch.”
Brazil’s own Politico? Supported by paid newsletters, Poder360 digs into the country’s power structures
Revenue from a three-times-daily insider newsletter for corporate clients supports a newsgathering operation of more than 20 writers.
How to cover pols who lie, and why facts don’t always change minds: Updates from the fake-news world
“Putting others’ words in quotation marks, to signal, ‘We don’t know if this is true, we’re just telling you what they said’ or even ‘Nudge, nudge, we know this isn’t true,’ is a journalistic cop-out.”