Nieman Foundation at Harvard
HOME
          
LATEST STORY
Can signing a “pro-truth pledge” actually change people’s behavior online?
ABOUT                    SUBSCRIBE
Aug. 24, 2012, 1:40 p.m.
LINK: paidcontent.org  ➚   |   Posted by: Joshua Benton   |   August 24, 2012

The Journal is giving away free wifi in New York and San Francisco (that is, the two American cities where you iPhone is least likely to get a decent connection) to promote WSJ.com. Jeff John Roberts at paidContent:

This is one of the paper’s more novel initiatives but it may prove effective. While it’s unlikely that an iPad-touting tourist in Central Park is going to whip out a credit card and subscribe, the free Wi-Fi could be a terrific way for the Journal to let new users encounter its homepage (provided the service doesn’t have the janky qualities of some other free Wi-Fi initiatives).

Show tags Show comments / Leave a comment
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
Can signing a “pro-truth pledge” actually change people’s behavior online?
Plus: Fake audio on WhatsApp in India, and do paywalls lead to increased polarization?
What a 2004 experiment in hyperlocal news can tell us about community voices today
Can a community news platform serve as “technology that protects our minds and replenishes society”?
Is there a big enough global audience interested in China to sustain the South China Morning Post’s ambitious new sites?
With its new verticals Abacus and Inkstone and another on the way, the century-old newspaper is trying to use Alibaba money to build products that both reach a global audience and feel mobile-native.