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How the Swiss newspaper NZZ is building products to try and cultivate new paying audiences
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Aug. 24, 2012, 1:40 p.m.
LINK: paidcontent.org  ➚   |   Posted by: Joshua Benton   |   August 24, 2012

The Journal is giving away free wifi in New York and San Francisco (that is, the two American cities where you iPhone is least likely to get a decent connection) to promote WSJ.com. Jeff John Roberts at paidContent:

This is one of the paper’s more novel initiatives but it may prove effective. While it’s unlikely that an iPad-touting tourist in Central Park is going to whip out a credit card and subscribe, the free Wi-Fi could be a terrific way for the Journal to let new users encounter its homepage (provided the service doesn’t have the janky qualities of some other free Wi-Fi initiatives).

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