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Nieman Journalism Lab
Pushing to the future of journalism — A project of the Nieman Foundation at Harvard

The Journal is giving away free wifi in New York and San Francisco (that is, the two American cities where you iPhone is least likely to get a decent connection) to promote WSJ.com. Jeff John Roberts at paidContent:

This is one of the paper’s more novel initiatives but it may prove effective. While it’s unlikely that an iPad-touting tourist in Central Park is going to whip out a credit card and subscribe, the free Wi-Fi could be a terrific way for the Journal to let new users encounter its homepage (provided the service doesn’t have the janky qualities of some other free Wi-Fi initiatives).

— Joshua Benton
                                   
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Ann Marie Lipinski    July 24, 2014
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