It’s an add-on to paywalls: If you’re not willing to buy a digital subscription, perhaps you’ll be willing to just answer a question or two?
Q&A: CEO Baba Shetty talks Newsweek’s relaunch, user-first design, magazineness, and the business model nie.mn/10RUltD 
The Journal is giving away free wifi in New York and San Francisco (that is, the two American cities where you iPhone is least likely to get a decent connection) to promote WSJ.com. Jeff John Roberts at paidContent:
This is one of the paper’s more novel initiatives but it may prove effective. While it’s unlikely that an iPad-touting tourist in Central Park is going to whip out a credit card and subscribe, the free Wi-Fi could be a terrific way for the Journal to let new users encounter its homepage (provided the service doesn’t have the janky qualities of some other free Wi-Fi initiatives).
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May 23, 2013
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