Nieman Foundation at Harvard
HOME
          
LATEST STORY
Newsonomics: After a purge, the Los Angeles Times (still) searches for a future
ABOUT                    SUBSCRIBE
Aug. 24, 2012, 1:40 p.m.
LINK: paidcontent.org  ➚   |   Posted by: Joshua Benton   |   August 24, 2012

The Journal is giving away free wifi in New York and San Francisco (that is, the two American cities where you iPhone is least likely to get a decent connection) to promote WSJ.com. Jeff John Roberts at paidContent:

This is one of the paper’s more novel initiatives but it may prove effective. While it’s unlikely that an iPad-touting tourist in Central Park is going to whip out a credit card and subscribe, the free Wi-Fi could be a terrific way for the Journal to let new users encounter its homepage (provided the service doesn’t have the janky qualities of some other free Wi-Fi initiatives).

Show tags Show comments / Leave a comment
 
Join the 45,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: After a purge, the Los Angeles Times (still) searches for a future
Can it attract a new editor of national stature with digital savvy? Or will continued chaos within Tronc scare talent off?
Quartz created a bot that can break news — and wants to help other news orgs develop their own
The news site plans to unveil a suite of Slack-based tools designed to simplify the process of creating bots to follow certain pages or data.
The daily podcaster’s choice: Try to fit in listeners’ crowded mornings or tackle the evening commute?
Plus: Radiotopia’s Millennial comes to a close, another podcast-to-TV adaptation, and reaching the growing audience of young, middle-class Latinos.