HOME
          
LATEST STORY
Newsonomics: The Financial Times triples its profits and swaps champagne flutes for martini glasses
ABOUT                    SUBSCRIBE
Sept. 11, 2012, 10:31 a.m.
annenbergcc

Geneva Overholser: Keeping journalism, and journalism school, connected to the public

The USC professor says journalism schools should become “lively centers of campus – and of community – life.”

Editor’s Note: It’s the start of the school year, which means students are returning to journalism programs around the country. As the media industry continues to evolve, how well is new talent being trained, and how well are schools preparing them for the real world?

We asked an array of people — hiring editors, recent graduates, professors, technologists, deans — to evaluate the job j-schools are doing and to offer ideas for how they might improve. Over the coming days, we’ll be sharing their thoughts with you. Here Geneva Overholser, director of USC Annenberg’s School of Journalism, argues that journalism education must ramp up its engagement with the outside world.

Just after I became director of the USC Annenberg School of Journalism, in a brief speech to the university’s trustees, I mentioned four goals for the school:

  • In the midst of change, we must be ever more devoted to the basics: critical thinking, good writing, the fundamental ethics of journalism, the history and law of our craft.
  • We must get better, fast, at multimedia storytelling, including improved digital skills. We must envision and embrace new ways of getting information in the public interest to audiences wherever they are, on whatever platforms.
  • We must focus on the inclusion of all voices. Americans want to participate in the collection of information. No more lectures. It’s seminars now. And all communities in this fast-changing country need to be given voice — and given trustworthy information.
  • We must infuse the school with a sense of entrepreneurship. Long gone are the days when we could do a story and toss it over the wall, letting other people worry about assembling an audience and paying for our work. If journalism is to thrive, its best minds must be applied to sustaining it.

All valid enough today, I’d say — but I would add one preeminent, overarching goal: Never forget that journalism is all about the public. We can easily focus on the new technologies, the new social media tools, and the new possibilities for financial support. Yet the far more interesting and promising change is the new way of working with the public to make journalism better than it has ever been — more inclusive, more democratic, and more focused on fostering civic engagement. We may have come to understand that journalism is a civic good, but if that notion is to take hold broadly, journalism must do a better job of showing that it’s true.

Journalism schools can lead this effort. We must send our students into our communities (especially underserved communities) to do journalism that makes a difference. I’d offer Intersections South LA and Two Blocks Around The Park as examples of our work in this regard. We must ensure that they do work of substantial value at home and abroad.

We can also lead by example, in partnerships that show the increasingly important role of collaboration, and help build capacity in news organizations. As legacy media are hollowed out by economic pressures, we need institutions that share some of the characteristics that have made them so essential: substantial resources, good-sized staffs, standing in the community, and access to those in power. Who better fits that profile than journalism schools?

Our role as research institutions, too, is key to journalism’s future. We can support research that strengthens and informs those who are making change and apply our scholarship to the practice ourselves. We can be test beds for best practices and test labs for new technologies. We can bring students from different disciplines together to experiment — say, with mobile projects for nonprofits or mobile apps for news organizations.

Finally, we must change our notion of how, when, where, and with whom we do our work as journalism educators. We’re going to have to do much more customizing. That means straying from our longtime patterns and reaching new people. Think news literacy for non-majors. Refresher courses that give a certificate in web analytics or digital storytelling for professionals who want to retool. Mentoring budding journalists in high schools that have lost their school newspaper. Working with community contributors to strengthen their work in local websites. Or, working in collaboration with the education school to offer refresher courses for journalism teachers looking to keep their credits up.

Just as journalism now understands change as its new reality and embraces flexibility, transparency, collaboration, and entrepreneurial thinking, so must the journalism academy. We should become lively centers of campus — and of community — life. Our students will only benefit from this vibrancy. And our institutions will as well.

If all of this sounds familiar to us news types — disaggregation, people formerly known as the audience now in the game, a continually iffy financial model — well, I’d say that’s an important realization in the world of education. The academy seems well en route toward being among the next to “benefit” from disruptive innovation.

We’ve seen this before. We know the lessons. We journalism schools should be leading the charge — and leading the change — at colleges and universities across the country.

Image by Anna Berthold used under a Creative Commons license.

POSTED     Sept. 11, 2012, 10:31 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: The Financial Times triples its profits and swaps champagne flutes for martini glasses
The FT is a leader in crossing over from print — digital subscribers now make up 70 percent of its paying audience, a number that keeps growing.
A farewell to #content: Optimism, worries, and a belief in great work
A few thoughts on the state of media (and meta-media) from our departing staff writer.
On convening a community: An excerpt from Jake Batsell’s new book on engaged journalism
“An engaged journalist’s role in the 21st century is not only to inform but to bring readers directly into the conversation.”
What to read next
789
tweets
Snapchat’s new Discover feature could be a significant moment in the evolution of mobile news
By putting mobile-native news adjacent to messages from friends, Snapchat could be helping create part of the low-friction news experience many want and need.
750Snapchat stories: Here’s how 6 news orgs are thinking about the chat app
From live events to behind-the-scenes tours, The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge tell us how they’re approaching Snapchat.
714Here’s how the BBC, disrupted by technology and new habits, is thinking about its future
The British broadcaster released a new report looking at the future of news as it looks toward its royal charter renewal in 2017.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
El País
Davis Wiki
Groupon
Backfence
The Atlantic
Press+
Current TV
Placeblogger
Charlottesville Tomorrow
The Orange County Register
Newsweek
TechCrunch