Nieman Foundation at Harvard
America’s Test Kitchen, “the Consumer Reports of cooking,” wants to grow to new platforms
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Sept. 18, 2012, 3:42 p.m.

Hidden-camera footage of Mitt Romney at a Boca Raton fundraiser instantly made “the 47 percent” a thing. It also drove record-high traffic to Mother Jones, which first posted part of the tape late Monday afternoon (and the rest of it today).

We reached out to Mother Jones publisher Steve Katz to get specifics on the spike, and to ask what it has done for his site’s bottom line (they’re fundraising off the story, asking readers for $47):

Re the traffic: these numbers are still preliminary (from Google Analytics) but it looks like we received more than 2 million page views yesterday. That’s roughly double our previous all time one-day traffic level.

Re fundraising: we’re actually right in the middle of our fall online fundraising campaign. I can tell you that we did see a spike in donations and subscriptions yesterday, although we’re still interpreting the results and can’t share the dollar amounts at the moment.

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