HOME
          
LATEST STORY
Ken Doctor: Why The New York Times hired Kinsey Wilson
ABOUT                    SUBSCRIBE
Dec. 20, 2012, 7:12 p.m.

Breaking is broken

“What is needed are newsrooms that can filter, verify, curate, and amplify social media for their audiences, in addition to journalists reporting in enterprising and contextual ways.”

The approach that large traditional news organizations take in breaking news needs to be re-thought in the age of social media. Hurricane Sandy provided an example of how resources are often wasted by journalism organizations during breaking-news events while also demonstrating how vital authenticating coverage can be.

There were reporters standing on various shorelines letting us know that there was is a hurricane making landfall. Meanwhile, tens of thousands of YouTube videos were being uploaded and Twitter was a frenzy of micro-updates on the situation. Obviously, not all of this content was reliable, but these reports create a vibrant, real-time environment of news that mattered to people in a way that even a collection of large organizations could not accomplish.

What is needed are newsrooms that can filter, verify, curate, and amplify social media for their audiences, in addition to journalists reporting in enterprising and contextual ways. Andy Carvin at NPR excelled at this during coverage of the Middle East and I think we should and will see more of it in 2013.

Other predictions:

  • The shift of singular, story-based coverage to continuous narrative: a team comprised of a content lead, a designer, a techie, a business developer, and directed by a project manager, with a goal of creating a specific community around the narrative. Leads to narrow and deep coverage over broad and shallow reporting.
  • Data will continue to gain momentum as one of the important functions in newsrooms.
  • The growth of distributed news branding on multiple platforms, as opposed to a singular focus on destination news sites.
  • A shift from a pure advertising model that tries to monetize audience to one that seeks to develop a passionate community and generates revenue from events, membership, and underwriting.
  • The emergence of digital companies that produce news, as opposed to news organizations that wrestle with digital platforms.
Michael Maness leads the Journalism and Media Innovation program at Knight Foundation. Previously, he was Gannett’s vice president of innovation and design.
POSTED     Dec. 20, 2012, 7:12 p.m.
PART OF A SERIES     Predictions for Journalism 2013
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Ken Doctor: Why The New York Times hired Kinsey Wilson
The former chief content officer at NPR will be moving up I-95 to one of the most important digital positions at the Times.
Why Google is taking another shot at helping readers pay for news
Google Contributor is the latest tool the company has designed to help readers pay for what they read online. But its previous experiments in supporting paid content have had limited success.
In Canada, newspapers’ attempts to experiment with ebooks haven’t seen much success
A number of papers across the country started ebook programs in the early part of this decade, repurposing their archives or producing new work. They haven’t been the moneymakers some had hoped.
What to read next
718
tweets
Ken Doctor: The New York Times’ financials show the transition to digital accelerating
The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.
540Here’s some remarkable new data on the power of chat apps like WhatsApp for sharing news stories
At least in certain contexts, WhatsApp is a truly major traffic driver — bigger even than Facebook. Should there be a WhatsApp button on your news site?
502Controlled chaos: As journalism and documentary film converge in digital, what lessons can they share?
Old and new media types from journalism, documentary, and technology backgrounds gathered at MIT to share practices and discuss mutual concerns.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
I-News
Topix
Mashable
The Chronicle of Higher Education
Tampa Bay Times
Bayosphere
Bloomberg
OpenFile
PubliCola
Quartz
American Public Media
InvestigateWest