HOME
          
LATEST STORY
Ken Doctor: Why The New York Times hired Kinsey Wilson
ABOUT                    SUBSCRIBE
Dec. 21, 2012, 12:38 a.m.

New packages, new channels

“Publications will experiment more with disaggregating their content and moving away from the issue model.”

News organizations will focus on monetization of their audience through paid content and premium membership rather than advertising.

Even as online and mobile audiences continue to increase, the value of online advertising will remain stagnant, or even decline. Other organizations will see what The New York Times has done, with their newly announced digital book line, and will consider how they can thoughtfully package and sell their content to audiences in new ways and through new distribution partners or channels.

However, the type of paywalls that Gannett and others have erected (or will soon put into place) will not be recognized as successful by the end of 2013, primarily because they aren’t providing readers with content worth paying for — and at the moment, such paywalls exist only to buy time. While there is another model that shows promise — a reverse paywall, along the lines of what Matthew Ingram suggested in his piece about following the Reddit model — many news organizations will not be able to innovate in such a way, due to decreased investment and lack of patience (and lack of community-mindedness) for such a model to pay off.

Also:

  • Publications will experiment more with disaggregating their content and moving away from the issue model; they will publish and sell content across a variety of mediums/channels that may or may not be part of a formal edition.
  • More publications will follow in The Economist’s footsteps and unbundle their print and digital subscriptions, and charge the same regardless of the edition you take. It will become a given for readers that you pay the same for a subscription regardless of format, because you’re paying to get valuable content in the medium you prefer.
Jane Friedman is web editor for the Virginia Quarterly Review. Previously, she was an assistant professor of e-media at the University of Cincinnati and publisher of Writer’s Digest.
POSTED     Dec. 21, 2012, 12:38 a.m.
PART OF A SERIES     Predictions for Journalism 2013
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Ken Doctor: Why The New York Times hired Kinsey Wilson
The former chief content officer at NPR will be moving up I-95 to one of the most important digital positions at the Times.
Why Google is taking another shot at helping readers pay for news
Google Contributor is the latest tool the company has designed to help readers pay for what they read online. But its previous experiments in supporting paid content have had limited success.
In Canada, newspapers’ attempts to experiment with ebooks haven’t seen much success
A number of papers across the country started ebook programs in the early part of this decade, repurposing their archives or producing new work. They haven’t been the moneymakers some had hoped.
What to read next
718
tweets
Ken Doctor: The New York Times’ financials show the transition to digital accelerating
The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.
540Here’s some remarkable new data on the power of chat apps like WhatsApp for sharing news stories
At least in certain contexts, WhatsApp is a truly major traffic driver — bigger even than Facebook. Should there be a WhatsApp button on your news site?
343What’s the right news experience on a phone? Stacy-Marie Ishmael and BuzzFeed are trying to figure it out
“Nobody has to read you. You have to earn that. You have to respect people’s attention.”
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
PolitiFact
Byliner
The Batavian
Hechinger Report
The New York Times
New West
Groupon
The Daily Telegraph
Newsmax
Kaiser Health News
The Bay Citizen
The Seattle Times