David Moth at Econsultancy takes a look at The Telegraph’s iPad app and has some interesting data points. Some highlights:
There were more Telegraph for iPad users over 55 than under 35.
This finding let the Telegraph focus on smartphones and the web for campaigns or content aimed at younger readers, since iPad app users tended to be older…
Examining the time of day when users accessed The Telegraph with their iPads revealed a second spike in the evening. With that in mind, the publisher introduced a night-reading mode, turning the iPad into a lean-back device users read in bed…
Half of users shared content with family members. The Telegraph says advertisers need to recognise this as increased circulation.
Peak reading times were earlier and later in the day for iPad readers compared with desktop viewers, and higher on weekends. The Telegraph says this is especially important for some advertisers: coffee makers will want morning readers, while dessert makers will look for evening users.
Police departments are still figuring out how to deal with local blogs and news sites that want press passes — the key to getting past police lines in many jurisdictions. After an epic struggle, NYC blog Gothamist finally has one. Congrats to Jake Dobkin, Jen Chung, & Co. They describe a quasi-orwellian process, with a little humor leavened in:
“I was angry about having to spend so many hours preparing the exhibits and so much money on legal fees for a hearing I expected to lose,” Jake recalls. “I expressed this resentment by wearing blue socks with dinosaurs on them.”
We have the first signs of Gawker Media’s anticipated new commenting system — Gawker users are being asked to update their registration in preparation for the changeover to what’s been code-named Pow-Wow.
We don’t yet know a ton about Pow-Wow, but it appears to center around creating limited-access comments for people with significant knowledge of the post’s subject. Nick Denton talked about this at SXSW. (“The ultimate goal of the new system, Denton said, would be to attract people like American Apparel’s Dov Charney or NBC’s Brian Williams — who are at the center of news on Gawker sites — to chime in themselves.”) And you may remember a Nick Denton memo (via David Carr at the Times) from January touching on the subject:
The new comment system (coming in the spring) is designed to promote intelligent discussion. And there’s no better way to spark intelligent discussion than by publishing an intelligent article. We plan to make the new discussion areas civil enough to encourage authors, experts and celebrities to come in for open Web chats. But writers should feel the comments are a place that you can develop your points with your sources, tipsters and friends. You should be looking forward to seeing the reaction to your article, not avoiding toxic commenters. So we’ll radically overhaul the comment system technically to keep interesting conversations from being derailed.