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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
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Archives: April 2012

Old radio
The network is apparently taking a page from agile software development, creating radio programs in “permanent beta” to reach new audiences.
NYTRD
The team responsible for the The New York Times Co.’s new Ricochet advertising product was spun off from the R&D Lab. Justin Ellis
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Plus: The debate over technology and loneliness, journalism lessons from academics and news orgs, and the rest of the week’s media/tech stories.
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The latest addition to The Awl’s network of sites brings a link-blog ethos and a bare-bones look to the election.
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Gawker is once again reinventing its comments, doing away with cliques and letting computers decide what should rise to the top.
Cheap Canned Goods
The confusing digital world has led news companies to sell the same goods at different price points across different platforms. Is there a magic number?
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The Washington Post is ending its text message alert service, focusing on smartphone push notifications and email alerts instead.
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Millennials say keeping up with the news is important to them — but good luck getting them to pay for it
The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
926The next stage in the battle for our attention: Our wrists
News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
792A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
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