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Do article tags matter? Maybe not for traffic, but publishers are using them to glean insights
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Archives: May 2012

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Is Michael Wolff right about Facebook, and is online advertising doomed to fail? If so, here are a few ways news organizations could prepare.
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The editor of the Guardian says he’s not averse to asking readers to pay for products, but a paywall isn’t “the most interesting thing to be doing at the moment.” Justin Ellis
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Journalists should always be hacking, trying to tell stories in surprising new ways.
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Three recent talks that challenge how information is evolving. Joshua Benton
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Plus: A look at Warren Buffett’s big newspaper buy, a bill targeting anonymous comments, and the rest of the week’s big news in media and tech.
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The Times is also pushing more material to devices overnight, aiming to improve the user experience on launch and save readers some bandwidth on their data plans. Justin Ellis
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Rupert Murdoch might be thinking about putting his British newspapers into a trust. Why haven’t we seen more innovation in how news organizations get owned and governed?
What to read next
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The New York Times built a Slack bot to help decide which stories to post to social media
The bot, named Blossom, helps predict how stories will do on social and also suggests which stories editors should promote.
1310Jo Ellen Green Kaiser: Do independent news outlets have a blind spot when it comes to ethnic media?
The head of the Media Consortium argues that, by defining themselves in opposition to mainstream media, independent progressive outlets miss out on the power of ethnic and community journalism.
1029Newsonomics: 10 numbers on The New York Times’ 1 million digital-subscriber milestone
Digital subscribers are proving to be the bedrock of the Times’ business model going forward. How much more room is there for growth — and at what price points?
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Poynter Institute
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GateHouse Media
BBC News
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