Twitter  The New York Times and Starbucks are giving coffee drinkers a free trial to NYT Now nie.mn/1lca3Lv  
Nieman Journalism Lab
Pushing to the future of journalism — A project of the Nieman Foundation at Harvard

Poynter’s Rick Edmonds notes the coming of a long-ago announced physical shrinkage of the Columbus Dispatch (and, soon, the Cincinnati Enquirer). The new format will be the size of two landscape iPads placed next to one another. Saves money on newsprint, makes the paper easier to carry around. Rick:

This allows a newspaper to add content and increase the ratio of news to ads and still produce the print edition less expensively. In the Dispatch’s case, [Dispatch editor Ben] Marrison wrote, the paper will restore a freestanding business section and add a second A section with national and international news.

You may recall that the reason respectable newspapers grew so big and unwieldy was a 1712 British tax on newspapers that was levied by the page. Bigger pages = fewer pages. Quality dailies in the U.K. made the switch years ago.

— Joshua Benton
                                   
What to read next
los-angeles-register
Ken Doctor    April 16, 2014
The first edition of the Orange County Register’s expansion into the Times’ turf is hot off the presses. Is this about selling papers or positioning for a further shakeout of the newspaper market?