Nieman Foundation at Harvard
HOME
          
LATEST STORY
Newsonomics: On end games and end times
ABOUT                    SUBSCRIBE
Jan. 25, 2013, 10:04 a.m.
LINK: www.cavalierdaily.com  ➚   |   Posted by: Joshua Benton   |   January 25, 2013

The 123-year-old daily at Mr. Jefferson’s university will no longer be a daily. “Starting in August 2013 the organization will replace its daily newspaper with a revamped biweekly newsmagazine and expand online and mobile content offerings,” according to a newspaper press release. “The newsmagazines will hit stands twice a week — Monday and Thursday — and offer extensive analysis, informative graphics and an increased focus on features, local entertainment and weekend previews.”

The University of Oregon’s Daily Emerald has been a leader for this sort of change, along other campuses from Arizona to Georgia. Ken Doctor reported last month that another 6 to 10 college papers were expected to soon join the trend.

The key is balance: figuring out how to maintain as much print advertising revenue as possible while adapting to the increasingly digital reading habits of young readers. (Not to mention figuring out a way to make sure that working on the college newspaper still provides useful experience for those interested in a journalism career beyond graduation.)

No word in the press release about changing the name, given that it will no longer be “Daily.” Here’s the full release.

Cavalier Daily announces plan to expand digital offerings, revamp print newspaper

CHARLOTTESVILLE – The Cavalier Daily, the University of Virginia’s independent student newspaper, announced Friday a comprehensive plan to shift focus from the traditional daily newspaper to a digital-first newsroom. Starting in August 2013 the organization will replace its daily newspaper with a revamped biweekly newsmagazine and expand online and mobile content offerings.

The newsmagazines will hit stands twice a week – Monday and Thursday – and offer extensive analysis, informative graphics and an increased focus on features, local entertainment and weekend previews.

The reader-friendly, biweekly print newsmagazine “will feature more of the in-depth, investigative journalism that our readers crave, especially at a time when there are important issues related to University governance that merit closer examination,” said Matthew Cameron, outgoing Cavalier Daily editor-in-chief.

New digital offerings include plans for mobile and tablet apps, a daily e-newsletter, high-quality multimedia content and an increased emphasis on social media and web graphics.

“Platforms such as Twitter, Facebook and blogs are becoming increasingly popular,” said Kaz Komolafe, Cavalier Daily managing editor. “After an assessment of the newspaper we decided the best way of riding the wave of contemporary journalism was to move with the times.”

Breaking news articles, blogs, videos and other daily content will continue to be posted on the newly redesigned Cavalier Daily website, which launched last August.

“From a literary perspective [restructuring] will allow us to cover breaking news the way it should be covered — fast,” Komolafe said. “We will also be able to offer more in-depth coverage of events, which we are currently prevented from doing because of the time limitations of producing a daily print newspaper.”

The announcement comes amidst an array of shifts in the news media environment, including at U.Va.

“Much of our audience is now getting its news online, and the print frequency reduction will free up time and resources that we can devote to producing digital content that is better tailored to our readers’ preferences,” Cameron said.

The Cavalier Daily received a $20,000 grant from the University of Virginia Parents’ Committee in November last year for digital expansion efforts.

The redesigned print product is part of a greater rebranding strategy, which will include a new logo, renewed marketing efforts and a stronger advertising section suited to serving business partners and clients in a digital age.

“The Cavalier Daily’s mission is two-fold: to provide a high-quality journalistic product to the University community and to train staff members in the art of journalism,” Cameron said. “This print frequency reduction will help us to do both.”

Serving the University of Virginia since 1890, The Cavalier Daily is the University’s financially and editorially independent student voice, as well as one of the nation’s oldest and most prestigious college newspapers.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: On end games and end times
Can publishers find a sustainable business model this new age of Facebook/Apple/Snapchat/Twitter/Google distributed content? And is local news destined to be left behind?
What Scribd’s growing pains mean for the future of digital content subscription models
It turns out that ebook subscription models don’t work very well when people read too much. So what happens next?
How research (and PowerPoints) became the backbone of National Journal’s membership program
“We no longer look at National Journal simply as a news source, but as a collection of resources, as well as a collection of experts we can turn to on occasion.”
What to read next
2843
tweets
A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads
Think making money on mobile advertising is hard now? Think how much more difficult it will be with a significant share of your audience is blocking all your ads — all with a simple download from the App Store.
1763For news organizations, this was the most important set of Apple announcements in years
A new Flipboard-clone with massive potential reach, R.I.P. Newsstand, and news stories embedded deeper inside iOS — it was a big day for news on iPhones and iPads.
762Newsonomics: 10 numbers that define the news business today
From video to social, from mobile to paywalls — these data points help define where we are in the “future of news” today, like it or not.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
USA Today
Mother Jones
MSNBC
Current TV
Investigative Reporting Workshop
Hacks/Hackers
The Globe and Mail
Craigslist
Storify
Reddit
The Wall Street Journal
Spot.Us