Nieman Foundation at Harvard
HOME
          
LATEST STORY
Newsonomics: Seizing the Brexit-Trump moment, the Murdochs bid for Sky
ABOUT                    SUBSCRIBE
Feb. 27, 2013, 10:33 a.m.
LINK: phx.corporate-ir.net  ➚   |   Posted by: Justin Ellis   |   February 27, 2013

nytimes-logoAdd “getting a pumpkin spice latte” to the list of ways to get free access to New York Times stories. The newspaper is offering readers 15 free stories a day if they’re on Starbucks wifi. The two companies announced today that readers would be able access the stories through the Starbucks Digital Network. SDN, which launched in 2010, assembles news from companies including Yahoo, USA Today, and the Times for coffee sippers.

The Times previously offered free access to Times Reader (its Adobe AIR app) via SDN, but the Times’ press release notes, interestingly, that the new service will be a “new web-based, cross-platform solution [that] utilizes a responsive design optimized for desktops, tablets and smartphones.” Sounds like it might be a sibling to the Times HTML5 app that debuted last fall.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Newsonomics: Seizing the Brexit-Trump moment, the Murdochs bid for Sky
Are we entering a new age of digital robber barons?
When 9.4 million followers isn’t enough: NBC News will shut down the Breaking News app on Dec. 31
“Experiments eventually need to sustain themselves and in this case, despite every effort, we just weren’t able to get there,” said Nick Ascheim of NBC News, which owns Breaking News.
The Wall Street Journal is confident its “bendier” paywall will draw the paying readers it needs to survive
Despite a bad fall shadowed by news about ad revenue declines and layoffs, the Journal has ridden what seems to be a post-election wave of interest in paid media. It’s counting on changes in paywall strategy to bring in even more digital subscribers.