Nieman Foundation at Harvard
HOME
          
LATEST STORY
Nine steps for how Facebook should embrace meaningful interac— er, accountability
ABOUT                    SUBSCRIBE
April 3, 2013, 3:23 p.m.

Press Publish 10: Tiffany Shackelford on the future of alt weeklies after the Boston Phoenix

They face many of the same financial challenges as their daily peers — how many alt weeklies can navigate a path to sustainability?

tiffany-shackelfordIt’s Episode 10 of Press Publish, the Nieman Lab podcast! My guest this week is Tiffany Shackelford, executive director of Association of Alternative Newsmedia, until recently known as the Association of Alternative Newsweeklies. They’re the trade group for alt weeklies in the U.S. — your Village Voices, your Chicago Readers, your Seattle Weeklies — and until recently, the Boston Phoenix.

The legendary Boston alt weekly surprised the publishing world last month when it announced it was closing after 47 years. That led to a new round of concerns about the future of alt weeklies, which have seen a lot of the same revenue declines that dailies have over the past decade. And when daily newspapers were strong, it was easy to know who the alt weeklies were an alternative to; now there’s no shortage of alternatives to the alternative.

press-publish-logoTiffany believes that alts still have a solid future ahead of them, particularly in markets smaller than Boston. We talked about how their revenue mix is shifting, how some alts are changing their publication cycle and becoming more heavily digital, and who are the model players that other publishers should be watching. If you’re interested in the future of some of America’s most prominent newspaper brands, give our conversation a listen.

Listen

Download the MP3

Or listen in your browser:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Subscribe in iTunes

Subscribe (RSS)

Listen at Soundcloud

Show notes

POSTED     April 3, 2013, 3:23 p.m.
SHARE THIS STORY
   
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
Nine steps for how Facebook should embrace meaningful interac— er, accountability
“There are broad concerns that Facebook continues to engage in deceptive behavior when it comes to user privacy, and that it is biased against certain groups, but outsiders currently have almost no possibilities to verify these claims.”
“Media is hard”: Corey Ford on why his media venture fund Matter is paused (for now)
“We made a lot of investments over time that we knew were never going to be grand slams, but that we thought could be good sustainable, viable doubles that were actually solving a really important problem in this space.”
How New York magazine thinks about having one paywall across multiple verticals
“We wanted to take these three different segments and treat them differently and be flexible enough to really target the people who are most likely to convert, rather than have a blanket rule across every site, every user, and treat them all equally.”