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How the Swiss newspaper NZZ is building products to try and cultivate new paying audiences
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May 8, 2013, 2:23 p.m.
LINK: www.buzzfeed.com  ➚   |   Posted by: Justin Ellis   |   May 8, 2013

BuzzFeed launched a new Community vertical today that creates a kind of stage for all reader-submitted BuzzFeed posts. BuzzFeed has allowed users to create posts for a while, but the new Community page collects them all in one place, and, as staffer Jack Sheperd writes, creates a pipeline to feature the best work on the site’s homepage.

BuzzFeed’s not alone in wanting to promote their community (and create a farm team of potential writers), Gawker’s new Kinja system (now up on all the Gawker sites) is also designed to bring content from readers out in the open.

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