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The “backfire effect” is mostly a myth, a broad look at the research suggests
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May 15, 2013, 2:37 p.m.
LINK: adage.com  ➚   |   Posted by: Caroline O'Donovan   |   May 15, 2013

Newsweek launched a beta version of their newly redesigned website today. AdAge’s Michael Sebastian has more details on the new site, which he calls a “dramatic re-imagining.” Along with the new look, NewsBeast has a new plan for how to make money off the former print magazine.

Newsweek.com will be entirely free at the start, but executives plan to eventually introduce a metered pay wall, in which frequent users will be asked to subscribe. All of the content will remain free to Newsweek Global subscribers.

No ads will appear on Newsweek.com during the beta stage of its life. When ads do become part of the mix, they will not look like the standard units promoted by the Interactive Advertising Bureau, according to Mr. Shetty. Newsweek.com will instead adopt a sponsorship model featuring one advertiser in each article. “They’re going to be bold, beautiful, high-impact units,” he said.

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