An editor or writer who gets to file her copy into the system and forget about is an editor who is being alienated, in the most Marxist possible way, from the fruits of their labor. That journalist has lost contact with his or her consumer. Editors need to help craft the way their content gets presented to their readers. They themselves don’t have to be designers, coders or even, strictly speaking, ticket-moving product managers. They do need to have a seat at the same table as those other people, and explain the way their content will be most valuable, come to consensus, and then work with those other colleagues to help spec out, design, build and release the code that can bring that value to the reader.