Nieman Foundation at Harvard
HOME
          
LATEST STORY
The New York Times’ new Slack 2016 election bot sends readers’ questions straight to the newsroom
ABOUT                    SUBSCRIBE
May 10, 2013, 1:31 p.m.
LINK: www.politico.com  ➚   |   Posted by: Justin Ellis   |   May 10, 2013

Fresh off the announcement of their paywall experiment, Politico says it plans to expand its current subscription-based service, Politico Pro, to include trade, agriculture, and education. The company plans to launch even more Pro verticals in 2014. Dylan Byers has the memo, which offers some details into how Politico thinks about making its money:

We believe any successful media company in this age must have multiple revenue streams. In our early years, we were 100 percent reliant on issue advocacy advertising, mainly in print. That worked very well for us, and still does. But a growing newsroom must be supported by a growing business, so we have introduced events and subscriptions over the past 36 months. We still get the vast majority of our revenue from advertising, with online ads growing the fastest. But we project subscriptions will account for 25 percent of our revenue this year and close to 50 percent by 2016, providing the company a nice, sustainable balance. The beauty of subscription revenue is that it’s predictable and not dependent on broader economic and market trends. Like clockwork, more than 95 percent of Pro subscribers renew each year and the few that drop are usually members of Congress who lost reelection or companies that went out of business or merged. In almost every case, Pro subscribers often add new verticals — or more users — to their package each year.

Show tags Show comments / Leave a comment
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The New York Times’ new Slack 2016 election bot sends readers’ questions straight to the newsroom
“Instead of asking you to come to us and be part of this massive room of people shouting over each other, you can bring us to you, and have us be, essentially, one more person in your conversation.”
The Conversation expands across the U.S., freshly funded by universities and foundations
The news site that uses academics as reporters and journalists as editors now boasts 19 paying member universities and is opening up posts in Atlanta (and maybe in the Bay Area).
A Boston public radio station is redesigning its site to make audio “a first-class citizen online”
But: “I’ve tried to be really disciplined about not calling this process just a redesign,” WBUR’s executive editor for digital Tiffany Campbell said. “We’ve built a brand new platform.”
What to read next
0
tweets
For McClatchy’s new head of news strategies, analytics and social traffic bolster good journalism
“It’s a beautiful thing when the powerful, public service, noble interests of journalism actually align with your business model.”
0The Information is offering members a perk: an exclusive trip to “meet the right people” in China
The $399-a-year site covering the tech industry expects subscribers to pay their own way, but promises access to “people only the most well-known execs typically meet.”
0From Nieman Reports: How news outlets are harnessing the power of video games for journalism
As digital technology allows more and more of our lives as consumers to be framed as play, scoring points or competing with others, companies of all kinds have been incorporating games into their strategies.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
The New Republic
Wired
American Public Media
The Philadelphia Inquirer & Daily News
The Daily Voice
Reuters
WikiLeaks
GateHouse Media
E.W. Scripps
The Tyee
Al Jazeera
Investigative News Network